IFTTT (ifttt.com), which stands for "If This Then That," is one of the original consumer automation platforms, connecting hundreds of apps, devices, smart home products, and web services through a simple conditional logic model: when a trigger event happens in one service (the "this"), a corresponding action fires in another (the "that"). Used by tens of millions of people globally, IFTTT has expanded well beyond its original single-trigger, single-action model to support multi-action Applets on paid plans — allowing one trigger to set off multiple actions across different services simultaneously. The platform's permanently free plan supports 2 active Applets forever, making it accessible as a starting point for anyone looking to connect their apps and devices without any upfront cost. The Pro+ plan adds AI services — enabling AI-powered logic, queries, and filter code within Applets — alongside unlimited Applets and the ability to connect multiple accounts of the same service.
IFTTT's appeal lies in its breadth of integration and accessibility. The platform connects smart home devices (Google Home, Amazon Alexa, Philips Hue, SmartThings), productivity tools (Google Workspace, Microsoft 365, Notion, Trello), social and content platforms (YouTube, Instagram, Twitter/X, RSS feeds), communication services (Gmail, Slack, Discord, SMS), and IoT and location services — covering a larger slice of the consumer and small business automation use case than many developer-oriented alternatives. The Pro plan at $4.99/month adds 20 Applets, the fastest Applet execution speeds, multi-action support, webhooks, Twitter/X Applets, increased rate limits, exclusive triggers and actions, and customer support — positioning it as the smart home and personal productivity tier.
How IFTTT Works
Users connect their accounts for each service they want to automate, then either browse published Applets from IFTTT's library or create their own. A published Applet is a pre-built automation — for example, "Save new Instagram posts to Google Drive" or "Turn on smart lights when you arrive home" — that activates with a single tap. DIY Applets let users choose any trigger from a connected service and pair it with one or more actions in other services. On the Pro+ plan, filter code and queries allow conditional logic within an Applet — for example, only executing the action if a specific condition in the data is met, or using AI services to interpret unstructured data before acting on it. Applets run in the background continuously once activated, with speed varying by plan tier.
Key Features
- Free plan — 2 Applets forever — 2 active Applets with standard speeds, mobile app access, simple no-code integrations, and 30-day onboarding support at no cost
- Multi-action Applets — one trigger fires multiple actions across different connected services simultaneously (Pro and Pro+)
- Unlimited Applets — no cap on the number of active Applets running in parallel (Pro+ only)
- AI services — AI-powered logic, queries, and filter code enabling conditional and intelligent automation within Applets (Pro+)
- Webhooks — receive and send custom HTTP requests to trigger or extend Applets beyond native integrations (Pro and Pro+)
- Filter code and queries — write JavaScript-style filter conditions to control when and how Applet actions execute (Pro+)
- Connect multiple accounts — link multiple accounts of the same service (e.g. two Gmail accounts) within a single Applet (Pro+)
- Fastest Applet speeds — highest-priority execution timing for the lowest latency between trigger and action (Pro and Pro+)
- Twitter/X Applets — dedicated triggers and actions for Twitter/X automation workflows (Pro and Pro+)
- Exclusive triggers and actions — access to platform-exclusive integration points not available on the free plan (Pro and Pro+)
IFTTT Pricing
- Free — $0/forever — 2 Applets, standard Applet speeds, DIY or published Applets, unlimited Applet runs, free mobile app access, simple no-code integrations, and 30-day onboarding support. No credit card required.
- Pro — $4.99/month (or $2.99/month billed annually) — 20 Applets, fastest Applet speeds, multi-action Applets, webhooks, Twitter/X Applets, increased rate limits, exclusive triggers and actions, and customer support.
- Pro+ — $14.99/month (or $8.99/month billed annually) — Unlimited Applets, everything in Pro, AI services, connect multiple accounts of the same service, use queries and filter code, and prioritised customer support. Designed for small business owners and power users.
Annual billing saves approximately 40% on Pro and 40% on Pro+. Always verify current rates at ifttt.com/plans.
Who Should Use IFTTT?
IFTTT is ideal for individuals, smart home enthusiasts, content creators, and small business owners who want to automate connections between everyday apps and devices without any technical background. The free plan is a genuine entry point for anyone wanting to connect two services with a simple trigger-action automation. Pro suits users who need more Applets and multi-action support for personal productivity or smart home automation. Pro+ is designed for power users and small business owners who need unlimited Applets, AI-enhanced logic, filter code for conditional automation, and the ability to connect multiple accounts of the same service. Teams that need complex multi-step data transformation, large-scale business process automation, or deep API integration should evaluate developer-focused platforms like Make.com or Zapier alongside IFTTT.
Frequently Asked Questions
What is IFTTT?
IFTTT (If This Then That) is an automation platform that connects hundreds of apps, devices, and services through conditional Applets — automated workflows that trigger an action in one service when a specific event occurs in another. It supports smart home devices, productivity tools, social platforms, communication services, and IoT integrations, with a free plan offering 2 permanent Applets and paid plans unlocking multi-action support, AI services, and unlimited Applets.
Is IFTTT free?
Yes. IFTTT offers a permanently free plan with 2 active Applets, unlimited Applet runs, mobile app access, and 30-day onboarding support at no cost with no credit card required. The free plan uses standard Applet speeds. Paid plans starting at $4.99/month add more Applets, faster speeds, webhooks, multi-action support, and AI services.
What are IFTTT AI services?
AI services on the Pro+ plan enable AI-powered logic and queries within Applets, allowing users to incorporate AI-driven decision-making into their automation workflows. Combined with filter code — JavaScript-style conditional logic — this lets Pro+ users build Applets that evaluate data intelligently before determining whether and how to execute an action, rather than firing unconditionally every time the trigger fires.
What is the difference between Pro and Pro+?
Pro provides 20 Applets, the fastest speeds, multi-action Applets, webhooks, Twitter/X Applets, increased rate limits, exclusive triggers and actions, and customer support. Pro+ extends this to unlimited Applets, adds AI services for intelligent automation logic, allows connecting multiple accounts of the same service within a single Applet, and enables queries and filter code for conditional execution — plus prioritised customer support.
Does IFTTT support smart home devices?
Yes. Smart home integration is one of IFTTT's core strengths, with connections to Google Home, Amazon Alexa, Philips Hue, SmartThings, and hundreds of other smart home platforms and IoT devices. Both the free and paid plans support smart home Applets, with paid plans providing faster response times and multi-action support for more complex home automation scenarios.
