ActiveCampaign

ActiveCampaign (activecampaign.com) is a marketing automation and email marketing platform built around its proprietary AI layer — Active Intelligence — which powers predictive content, conditional content personalisation, attribution and conversion tracking, and AI-assisted campaign optimisation across all plan tiers. Used by over 180,000 businesses globally, ActiveCampaign has positioned itself as the platform for teams that want marketing automation with genuine AI depth, not just basic autoresponders. The platform supports email marketing as its primary channel, with WhatsApp marketing available as an additional channel option at each plan tier — a meaningful differentiator for businesses with international audiences on mobile-first channels. All plans include marketing automation and email marketing as core capabilities, with segmentation depth, automation action limits, user seats, and CRM integration level scaling across the four tiers.

ActiveCampaign's 2026 plan structure separates cleanly by use case. The Starter plan provides the essential automation and email stack with Active Intelligence (limits apply), marketing automation, email marketing, limited segmentation, 5 actions per automation, standard CRM and ecommerce integrations, 1 user, and landing pages. The Plus plan steps up to standard segmentation, unlimited automation actions, standard CRM with premium ecommerce integrations, and retains the 1-user limit. The Pro plan — the most popular — unlocks full Active Intelligence (no limits), advanced segmentation, unlimited automation actions, standard CRM and premium ecommerce integrations, predictive and conditional content, attribution and conversion tracking, and 3 users. The Enterprise plan adds premium segmentation, premium CRM and ecommerce integrations, custom objects, Single Sign-On (SSO), and enterprise-level support.

How ActiveCampaign Works

Marketers connect their lead sources, ecommerce platforms, and CRMs to ActiveCampaign via its native integrations or API, then build automation workflows using a visual drag-and-drop canvas. Triggers — form submissions, email opens, link clicks, purchase events, or custom events from connected platforms — initiate multi-step sequences that send emails, update contact records, notify sales teams, or branch based on conditions. Active Intelligence analyses contact behaviour and engagement history to drive predictive send time optimisation, content personalisation recommendations, and conditional content blocks that display differently for different contact segments within a single email. Attribution and conversion tracking on Pro and Enterprise surfaces which campaigns and channels are driving actual revenue, closing the loop between marketing activity and measurable business outcomes. WhatsApp campaigns can be added to any plan as an additional channel alongside email automation.

Key Features

• Active Intelligence — AI layer providing predictive and conditional content personalisation, conversion tracking, and campaign optimisation; full access on Pro and Enterprise, limited on Starter and Plus
• Marketing automation — visual drag-and-drop automation builder with unlimited actions on Plus, Pro, and Enterprise
• Email marketing — full email campaign creation and sending included on all plans
• Advanced segmentation — precise audience grouping by behaviour, lifecycle stage, and engagement data; standard on Plus, advanced on Pro, premium on Enterprise
• Predictive and conditional content — AI-driven content personalisation within email campaigns without duplicating sends (Pro and Enterprise)
• Attribution and conversion tracking — revenue attribution connecting marketing actions to actual sales outcomes (Pro and Enterprise)
• Landing pages — drag-and-drop landing page builder included on all plans
• CRM and ecommerce integrations — standard CRM on all plans; premium ecommerce on Plus and above; premium CRM on Enterprise
• Custom objects — extend the data model to store custom business data beyond standard contact fields (Enterprise)
• WhatsApp marketing — add WhatsApp as a campaign and automation channel alongside email on any plan

ActiveCampaign Pricing

• Starter — $15/month (billed annually, for 1,000 contacts) — Active Intelligence (limits apply), marketing automation, email marketing, limited segmentation, 5 actions per automation, standard CRM and ecommerce integrations, 1 user, landing pages.
• Plus — $49/month (billed annually, for 1,000 contacts) — Active Intelligence (limits apply), marketing automation, email marketing, standard segmentation, unlimited automation actions, standard CRM and premium ecommerce integrations, 1 user, landing pages.
• Pro — $79/month (billed annually, for 1,000 contacts) — Full Active Intelligence, marketing automation, email marketing, advanced segmentation, unlimited automation actions, standard CRM and premium ecommerce integrations, predictive and conditional content, attribution and conversion tracking, landing pages, 3 users.
• Enterprise — $145/month (billed annually, for 1,000 contacts) — Full Active Intelligence, marketing automation, email marketing, premium segmentation, unlimited automation actions, premium CRM and ecommerce integrations, landing pages, predictive and conditional content, attribution and conversion tracking, custom objects, Single Sign-On (SSO), enterprise-level support.

All prices shown billed annually for 1,000 contacts. Pricing scales with contact count. WhatsApp available as an add-on channel on all plans. Always verify current rates at activecampaign.com/pricing.

Who Should Use ActiveCampaign?

ActiveCampaign is well-suited to small and mid-size businesses, ecommerce brands, SaaS companies, and marketing teams that want AI-powered automation depth without moving to an enterprise platform. The Starter plan covers the fundamentals for teams just getting started with automated email marketing. Plus and Pro are the practical tiers for growing businesses that need unlimited automation actions, ecommerce integration, and AI-driven content personalisation. The Enterprise plan serves larger organisations with custom data requirements, SSO, and dedicated support needs. Teams that only need basic email newsletters without automation depth, or those looking for a platform with a strong native SMS channel (beyond WhatsApp), may find competing tools a better fit at lower price points.

Frequently Asked Questions