Kit

Kit (kit.com), formerly known as ConvertKit, is an email marketing and audience automation platform designed specifically for independent creators — writers, podcasters, course creators, coaches, and anyone building a direct relationship with their audience through email. The platform's founding philosophy is that creators need tools built around their business model rather than adapted from enterprise marketing software, and this shapes everything from how it handles subscriber relationships to how it integrates with digital product sales. Kit offers a free Newsletter plan that includes unlimited landing pages and forms, unlimited email broadcasts, audience tagging, and the ability to sell digital products and subscriptions — making it one of the most capable free tiers in the email marketing category. Paid plans add automation depth, A/B testing, analytics, and the Kit MCP integration introduced in the Creator plan.

The Creator plan is Kit's most popular tier, adding unlimited visual automations, unlimited email sequences, A/B testing of subject lines, subscriber polls, and Kit MCP — a Model Context Protocol integration that connects Kit's subscriber and broadcast data to AI tools and workflows. The Pro plan scales further with Subscriber Signals (behavioural engagement scoring), engagement analytics, an insights dashboard, deliverability reporting, and unlimited user seats — making it the appropriate choice for creators managing large lists or running the platform as a team. Annual billing across both paid plans provides two months free compared to monthly pricing.

How Kit Works

Creators connect Kit to their website, content platform, or digital storefront via embedded forms or landing pages. New subscribers are tagged at the point of opt-in based on the form they used, the content they requested, or rules applied by visual automations. Email sequences — pre-scheduled series of messages — nurture subscribers over time, while broadcasts send one-time messages to the full list or filtered segments. The Visual Automation builder uses a drag-and-drop canvas to connect triggers, conditions, and actions into multi-branch workflows without code. On the Pro plan, Subscriber Signals surfaces engagement trends at the individual and segment level, helping creators focus on their most active audience members and re-engage inactive ones. Digital products and paid subscriptions are sold natively through Kit's commerce layer without requiring a third-party cart.

Key Features

• Free Newsletter plan — unlimited landing pages, forms, and email broadcasts; audience tagging and segmentation; sell digital products and subscriptions at no cost
• Visual Automations — drag-and-drop automation canvas for building multi-branch subscriber journeys based on triggers, tags, and conditions (unlimited on Creator and Pro)
• Email sequences — pre-scheduled nurture series delivered to subscribers automatically over time (unlimited on Creator and Pro)
• Kit MCP — Model Context Protocol integration connecting Kit subscriber data and broadcasts to AI tools and developer workflows (Creator and Pro)
• A/B testing — split-test email subject lines to optimise open rates before sending to the full list (Creator and Pro)
• Subscriber polls — survey subscribers directly within emails to gather feedback and segment by response (Creator and Pro)
• Subscriber Signals — behavioural engagement scoring surfacing the most and least engaged subscribers (Pro)
• Engagement analytics and insights dashboard — detailed audience behaviour reporting and list health metrics (Pro)
• Deliverability reporting — inbox placement and deliverability performance monitoring (Pro)
• Unlimited users — add team members with no per-seat cost (Pro)

Kit Pricing

• Newsletter — $0/month — 1 basic Visual Automation, unlimited landing pages and forms, unlimited email broadcasts, audience tagging and segmentation, and the ability to sell digital products and subscriptions. For up to 1,000 subscribers at this pricing tier; scales with list size. No credit card required.
• Creator — $39/month (or $33/month billed annually — 2 months free) — Everything in Newsletter plus unlimited Visual Automations, unlimited email sequences, Kit MCP, A/B testing of subject lines, and subscriber polls. 14-day free trial, no credit card required.
• Pro — $79/month (or $66/month billed annually — 2 months free) — Everything in Creator plus Subscriber Signals, engagement analytics, unlimited users, insights dashboard, and deliverability reporting. 14-day free trial, no credit card required.

Pricing shown for 1,000 subscribers. Plans scale with list size. Annual billing saves 2 months (approximately 15%) on Creator and Pro. Always verify current rates at kit.com/pricing.

Who Should Use Kit?

Kit is purpose-built for independent creators and small creator businesses — writers with newsletters, podcasters building paid communities, course creators, coaches, and anyone whose primary revenue comes from their audience rather than from B2B sales pipelines. The free Newsletter plan is a genuine starting point for new creators building their first list, with the ability to sell digital products without any platform commission at the free tier. The Creator plan is the right step up for creators who need full automation, sequences, and AI integration via Kit MCP. The Pro plan serves creators treating their email list as a primary business asset and needing deep analytics, engagement scoring, and team collaboration. Teams that primarily need CRM, transactional email, or multi-channel campaign management outside the creator economy will find other platforms a better fit.

Frequently Asked Questions