Omnisend (omnisend.com) is an email and SMS marketing automation platform built specifically for ecommerce businesses, combining multi-channel messaging — email, SMS, and web push notifications — with pre-built automation workflows tailored to the online retail customer lifecycle. Designed to integrate natively with Shopify, WooCommerce, BigCommerce, and other major ecommerce platforms, Omnisend connects directly to product catalogues, order data, and customer behaviour to trigger personalised campaigns at the right moment. The platform offers a free plan with 500 monthly emails, 250 contacts, and 500 web push notifications — a genuine starting point for new or early-stage ecommerce stores testing email marketing without any upfront cost. The Pro plan adds unlimited monthly emails, SMS add-ons, and AI-powered personalisation for high-volume senders looking to maximise conversion rates.
Omnisend's automation library covers the most revenue-generating ecommerce workflows out of the box: welcome series, abandoned cart recovery, post-purchase follow-up, browse abandonment, and win-back sequences are all available as pre-built templates that can be launched within minutes of connecting a store. The Standard plan enables up to 6,000 emails per month to 500 contacts with unlimited web push notifications, while the Pro plan delivers unlimited monthly emails to 2,500 contacts alongside SMS credits, AI-powered personalisation, and the ability to add global SMS at $0.007 per message and above. All plans include dynamic segments, onsite campaigns, up to 50 workflows, unlimited sub-accounts, and open API access from the Standard tier.
How Omnisend Works
Ecommerce store owners connect Omnisend to their platform — Shopify, WooCommerce, BigCommerce, or via API — and the integration pulls in product data, customer records, and order history automatically. Pre-built automation workflows can be activated directly from the template library with minimal configuration. The email editor uses a drag-and-drop builder with product blocks that pull live catalogue data, pricing, and images directly from the connected store. Dynamic segments automatically update based on purchase behaviour, engagement history, and lifecycle stage, ensuring the right contacts receive each campaign. Web push notifications run in parallel to email, re-engaging site visitors who have not yet subscribed to the email list. On the Pro plan, AI-powered personalisation analyses individual customer behaviour to tailor product recommendations and content within campaigns at scale.
Key Features
- Free plan — 500 monthly emails, 250 contacts, 500 web push notifications, with no credit card required and no time limit
- AI-powered personalisation — AI-driven product recommendations and content personalisation based on individual customer behaviour (Pro plan)
- Pre-built ecommerce automations — ready-to-launch workflows for welcome series, abandoned cart, post-purchase, browse abandonment, and win-back sequences
- Multi-channel campaigns — email, SMS, and web push notifications managed from one platform
- Dynamic segments — automatically updating contact segments based on purchase behaviour, engagement, and lifecycle stage
- Onsite campaigns — popup and embedded forms for capturing leads and promoting offers directly on the ecommerce storefront
- Up to 50 automation workflows — across all paid and free plans, enabling complex multi-step customer journeys
- Unlimited sub-accounts — manage multiple brands or client stores within a single Omnisend account (Standard and above)
- Open API access — custom integrations for developers connecting Omnisend to proprietary systems (Standard and above)
- Global SMS add-on — add SMS credits to the Pro plan starting from $0.007 per message for multi-country campaigns
Omnisend Pricing
- Free — $0/month — 500 monthly emails, 250 contacts, 500 web push notifications. No credit card required, no time limit. Suitable for new ecommerce stores testing email marketing.
- Standard — $16/month — 6,000 emails per month, 500 contacts, unlimited web push notifications, dynamic segments, onsite campaigns, up to 50 workflows, unlimited sub-accounts, open API access, and email support. Billed monthly; same price when paying 3 months upfront.
- Pro — $59/month — Unlimited monthly emails, 2,500 contacts, unlimited web push notifications, SMS add-on available from $0.007 per message, AI-powered personalisation, dynamic segments, onsite campaigns, up to 50 workflows, unlimited sub-accounts, and open API access. Billed monthly; same price when paying 3 months upfront.
Contact limits and pricing scale with list size. Always verify current rates at omnisend.com/pricing.
Who Should Use Omnisend?
Omnisend is built for ecommerce businesses and is not a general-purpose email marketing tool. Its deepest value comes from native integrations with Shopify, WooCommerce, and BigCommerce — pulling order and product data to power personalised, behaviour-triggered campaigns automatically. The free plan is a practical choice for new or early-stage stores beginning their email marketing journey without budget to invest. Standard suits growing stores needing automation, segmentation, and web push without high monthly costs. Pro is the right fit for established ecommerce brands sending at high volume who want AI personalisation and SMS alongside email. Businesses outside ecommerce, or those needing advanced CRM, sales pipeline management, or multi-account brand management at enterprise scale, will need to evaluate platforms with broader scope.
Frequently Asked Questions
What is Omnisend?
Omnisend is an email and SMS marketing automation platform purpose-built for ecommerce businesses. It integrates with Shopify, WooCommerce, and BigCommerce to enable behaviour-triggered campaigns, abandoned cart recovery, post-purchase sequences, and AI-powered personalisation. A free plan is available for new stores, with paid plans adding email volume, SMS, and advanced automation capabilities.
Is Omnisend free?
Yes. Omnisend offers a permanent free plan that includes 500 monthly emails, 250 contacts, and 500 web push notifications with no credit card required and no time limit. It is designed for new ecommerce stores getting started with email marketing. Paid plans starting at $16/month add higher email volume, more contacts, automations, and additional features.
Does Omnisend work with Shopify?
Yes. Omnisend is deeply integrated with Shopify, pulling product catalogue data, order history, and customer behaviour automatically. This allows marketers to trigger campaigns based on purchase events, sync customer segments in real time, and insert live product blocks — including pricing and images — directly into emails without manual data entry.
What is AI-powered personalisation in Omnisend?
AI-powered personalisation on the Pro plan uses individual customer purchase history and browsing behaviour to tailor product recommendations and email content for each recipient automatically. Rather than sending the same product blocks to all subscribers, AI personalisation selects and orders content based on what each customer is most likely to engage with, improving click-through and conversion rates at scale.
Does Omnisend support SMS marketing?
Yes. SMS is available as a paid add-on on the Pro plan, with global SMS credits purchasable starting from $0.007 per message depending on the destination country. SMS campaigns and automations run alongside email and web push from the same Omnisend dashboard, enabling true multi-channel sequences without switching platforms.
