GetResponse

GetResponse (getresponse.com) is an all-in-one online marketing platform that goes well beyond email marketing to combine email automation, landing page creation, sales funnels, web push notifications, webinars, a website builder, and a course creator in a single subscription. Founded in 1998 and used by over 350,000 customers globally, GetResponse has consistently expanded its feature set to meet the needs of marketers, ecommerce brands, and knowledge creators who want to manage their entire growth stack from one dashboard. A key differentiator in 2026 is the platform's deep integration of AI-powered content generators — available from the entry-level Starter plan — enabling users to produce email copy, subject lines, and landing page content with AI assistance across every plan tier. All paid plans include unlimited monthly email sends, removing the per-send cost anxiety that affects many competing tools.

GetResponse's plan structure is designed around clear use-case progression. The Starter plan covers the email marketing fundamentals — unlimited sends, AI content generators, welcome series, 1 custom automation workflow, a landing page builder, and signup forms. The Marketer plan extends this to unlimited automation workflows, advanced audience segmentation, abandoned cart recovery, sales funnels, promo code and revenue reporting, and unlimited web push notifications — positioning it for ecommerce and multi-channel marketing operations. The Creator plan adds webinars, a full website builder, and a course creator, making it the choice for knowledge entrepreneurs and content creators who need a platform that handles both marketing and product delivery. The Enterprise plan provides custom solutions and premium support for large organisations.

How GetResponse Works

Users build their contact list through GetResponse's signup forms, popups, or landing pages, then send campaigns immediately via broadcasts or deploy them in automated sequences triggered by subscriber behaviour. The visual automation builder connects triggers, conditions, and actions in a drag-and-drop canvas — from a simple welcome series on Starter to unlimited multi-branch journeys on Marketer and above. AI content generators assist with writing email copy and subject lines at every step. For ecommerce users, abandoned cart recovery and promo code campaigns trigger automatically from connected store events. Creators on the Creator plan host webinars and publish online courses directly through GetResponse, with email automation nurturing attendees and students through their journey.

Key Features

• AI-powered content generators — AI assistance for email copy and subject lines available across all paid plans from Starter
• Unlimited monthly email sends — no email cap on any paid plan regardless of send frequency
• Automation workflows — 1 custom workflow on Starter; unlimited visual automations on Marketer, Creator, and Enterprise
• Landing page builder — drag-and-drop landing pages with AI copy assistance included on all plans
• Sales funnels — end-to-end funnel builder connecting opt-in pages, email sequences, and checkout (Marketer and above)
• Abandoned cart recovery — automated recovery emails triggered by cart abandonment events from connected ecommerce stores
• Advanced audience segmentation — behavioural and purchase-based segment creation for precise campaign targeting (Marketer and above)
• Unlimited web push notifications — browser push campaigns running alongside email for multi-channel reach (Marketer and above)
• Webinars — live and on-demand webinar hosting with integrated email promotion and follow-up (Creator and above)
• Website builder and course creator — build a complete website and publish online courses directly within the platform (Creator and above)

GetResponse Pricing

• Starter — $19/month (or $15.58/month billed annually) — Unlimited monthly email sends, AI-powered content generators, welcome email series, 1 custom automation workflow, landing page builder, and signup forms and popups. Free custom domain included with yearly plan.
• Marketer — $59/month (or $48.38/month billed annually) — Everything in Starter plus unlimited automation workflows, advanced audience segmentation, abandoned cart recovery, sales funnels, promo codes and revenue reports, and unlimited web push notifications.
• Creator — $69/month (or $56.58/month billed annually) — Everything in Marketer plus webinars, a website builder, and a course creator. Designed for knowledge entrepreneurs and content creators monetising their audience.
• Enterprise — Custom pricing — Everything in Creator plus tailored solutions and premium support for large organisations. Contact sales for a quote.

No permanent free plan. Free trial available. Annual billing saves approximately 18% across plans. Always verify current rates at getresponse.com/pricing.

Who Should Use GetResponse?

GetResponse is best suited to small and mid-size businesses, ecommerce brands, and online creators who want a single platform covering email marketing, automation, landing pages, and sales funnels without stitching together multiple tools. The Starter plan is a cost-effective entry point for businesses that need unlimited sending with AI content assistance. The Marketer plan is the natural choice for ecommerce teams running abandoned cart sequences and multi-channel campaigns. The Creator plan stands out for coaches, course creators, and content entrepreneurs who need webinars and online course delivery alongside their email marketing. Teams focused exclusively on CRM, advanced deliverability reporting, or complex customer data management at enterprise scale will need to evaluate whether GetResponse covers all requirements.

Frequently Asked Questions