Drip (drip.com) is an ecommerce CRM and email marketing automation platform built for direct-to-consumer brands that need to move beyond basic email blasts into sophisticated, data-driven customer journeys. Unlike tools with tiered feature sets, Drip operates on a single, all-inclusive plan priced solely by the number of contacts on the list — every subscriber gets the same full feature set regardless of company size. At 2,500 contacts, Drip is priced at $39 per month and includes unlimited email sends, unlimited sub-accounts, open API access, up to 50 automation workflows, dynamic segments, onsite campaigns, and email support. A 14-day free trial with no credit card required is available on every plan, allowing brands to explore the full platform before committing.
Drip's core strength is the depth of its ecommerce data integration — connecting to Shopify, WooCommerce, and other platforms to bring order history, product views, cart data, and purchase frequency into the segmentation and automation engine. This allows marketers to build highly specific audience segments — for example, customers who purchased a specific product category more than twice in the last 90 days and have not opened an email in 30 days — and trigger personalised campaigns automatically based on real purchase signals rather than generic engagement proxies. The platform's onsite campaigns extend reach beyond the email inbox with popups and embedded forms that capture and qualify leads directly from the ecommerce storefront, feeding new contacts into automated welcome or nurture sequences immediately.
How Drip Works
Brands connect Drip to their ecommerce platform and the integration syncs customer records, purchase events, product data, and cart activity in real time. Dynamic segments update automatically as customers meet or leave the criteria, ensuring campaigns always reach the right audience without manual list management. Automation workflows are built on a visual canvas using triggers (order placed, cart abandoned, product viewed), conditions (segment membership, purchase value, engagement score), and actions (send email, add tag, apply a delay). Onsite campaigns deploy as popups or embedded forms on the storefront, capturing email addresses and purchase intent data at the moment of highest engagement. The open API allows development teams to push custom event data from proprietary systems into Drip's segmentation and automation engine.
Key Features
- Unlimited email sends — no monthly email cap regardless of how frequently campaigns or automations are triggered
- Dynamic segments — automatically updating audience groups based on purchase behaviour, product interest, engagement, and custom event data
- Up to 50 automation workflows — visual canvas for building multi-step, multi-branch customer journeys triggered by ecommerce events
- Onsite campaigns — popup and embedded form campaigns for lead capture and purchase-intent qualification directly on the storefront
- Unlimited sub-accounts — manage multiple brands, domains, or client stores within a single Drip account
- Open API access — push custom event data from proprietary systems into Drip's segmentation and automation engine
- Ecommerce integrations — native connections to Shopify, WooCommerce, and other platforms syncing order, cart, and product data in real time
- 14-day free trial — full platform access with no credit card required before committing to a plan
- Single all-inclusive plan — no feature tiers; every brand gets the full feature set, with price determined only by contact count
- Email support — support included across all contact tiers
Drip Pricing
- All plans — from $39/month (for up to 2,500 contacts) — Unlimited email sends, dynamic segments, onsite campaigns, up to 50 automation workflows, unlimited sub-accounts, open API access, and email support. All features included at every contact tier. Price increases with contact list size. 14-day free trial included with no credit card required.
No permanent free plan. 14-day free trial available, no credit card required. Pricing scales with contact count — always verify current rates at drip.com/pricing.
Who Should Use Drip?
Drip is designed for direct-to-consumer ecommerce brands — Shopify and WooCommerce stores in particular — that have outgrown basic email marketing and need purchase-data-driven automation, deep segmentation, and the ability to trigger personalised campaigns from real customer behaviour signals. The single-plan model works well for brands that want predictable pricing without worrying about feature access restrictions as their needs grow. The unlimited sub-accounts feature makes it practical for ecommerce agencies managing multiple client brands. Brands needing built-in SMS, multi-channel campaigns (push, WhatsApp), or advanced CRM features like contact scoring and AI segmentation will need to evaluate whether Drip's focused email-and-automation scope is sufficient or whether a broader platform is more appropriate.
Frequently Asked Questions
What is Drip?
Drip is an ecommerce CRM and email marketing automation platform that connects to Shopify, WooCommerce, and other ecommerce platforms to power purchase-triggered automations, dynamic audience segmentation, and personalised email campaigns. It operates on a single all-inclusive pricing model where every brand gets the full feature set — unlimited sends, 50 workflows, dynamic segments, onsite campaigns, and open API access — with price determined only by contact list size.
Does Drip have a free plan?
No. Drip does not offer a permanent free plan. A 14-day free trial is available with no credit card required, providing full access to the platform during the trial period. Paid plans start at $39/month for up to 2,500 contacts with unlimited email sends included.
How does Drip pricing work?
Drip uses a single all-inclusive plan priced by the number of contacts in the account. At 2,500 contacts the plan is $39/month. As the contact list grows the monthly price increases in tiers. All features — unlimited sends, dynamic segments, 50 workflows, onsite campaigns, unlimited sub-accounts, and open API access — are included at every contact tier with no feature gating between tiers.
What ecommerce platforms does Drip integrate with?
Drip integrates natively with Shopify and WooCommerce, syncing order history, cart events, product views, and customer data in real time. It also connects with other ecommerce platforms and custom systems via its open API, allowing development teams to push any event data into Drip's segmentation and automation engine.
What are dynamic segments in Drip?
Dynamic segments in Drip are audience groups that update automatically as contacts meet or leave the defined criteria — for example, a segment of customers who purchased in the last 30 days automatically adds new purchasers and removes those who have moved outside the window without any manual list management. These segments can be based on purchase history, product interest, engagement behaviour, cart data, and custom event signals, enabling highly specific targeting for campaigns and automations.
