AWeber

AWeber (aweber.com) is one of the longest-standing email marketing platforms, founded in 1998 and used by hundreds of thousands of small businesses, entrepreneurs, and independent creators to build and communicate with their email audiences. AWeber's strength lies in its reliability, deliverability track record, and a feature set that covers the practical needs of individual creators and small teams — email list management, autoresponders, landing pages, automation workflows, custom audience segmentation, and direct digital product and course selling — without the complexity of enterprise marketing suites. The platform offers a permanently free plan for up to 500 subscribers, making it accessible for new email marketers at zero cost, with paid plans providing expanded subscriber capacity, unlimited automations, and priority support.

AWeber's three plan tiers address distinct user needs. The Lite plan provides the essentials for individual creators starting their audience-building journey: one email list, three landing pages, three email automation sequences, three users, one custom audience segment, and 24/7 support, with the ability to send up to 10 times the subscriber count monthly. The Plus plan removes these limits entirely — unlimited email lists, unlimited landing pages, unlimited automations, unlimited custom segments, unlimited users, and priority 24/7 support — making it the natural choice for creators running multiple projects or agencies managing client accounts. The Done For You plan offers an expert-managed setup service that builds the entire email system — emails, landing pages, workflows, and integrations — within seven days, with 30 days of unlimited edits, plus weekly newsletter drafts delivered by AWeber's team.

How AWeber Works

Users import existing contacts or grow their list through AWeber's landing pages, signup forms, or integrations with WordPress, Shopify, and other platforms. Email campaigns are built in AWeber's drag-and-drop editor or using pre-designed templates, and can be scheduled as one-time broadcasts or placed into automated sequences triggered by subscriber actions — joining a list, clicking a link, or reaching a specific date. Custom audience segments allow precise targeting by subscriber attributes or behaviour. The sales funnel capability lets creators sell digital products and online courses directly through AWeber without requiring a separate ecommerce platform. The Done For You plan assigns AWeber experts to build the initial setup, reducing the time-to-launch for businesses that prefer a managed onboarding experience.

Key Features

• Free plan — permanently free for up to 500 subscribers with core email marketing features, no credit card required
• Unlimited email lists — manage multiple separate lists for different audiences, brands, or products (Plus and Done For You)
• Unlimited landing pages — build as many landing pages as needed without hitting caps (Plus and Done For You)
• Unlimited email automations — create as many multi-step automated sequences as required (Plus and Done For You)
• Unlimited custom segments — define precise audience groups based on any combination of subscriber data and behaviour
• Unlimited users — add team members or collaborators at no extra per-seat cost (Plus and Done For You)
• Digital product and course sales — sell directly through AWeber without a separate ecommerce tool
• Done For You setup service — AWeber experts build the entire email system in 7 days with 30 days of unlimited edits and weekly newsletter drafts
• Priority 24/7 support — round-the-clock support team access on Plus and Done For You plans
• 14-day free trial — full access to paid plan features before committing, no credit card required

AWeber Pricing

• Free — $0/month — Core email marketing for up to 500 subscribers. Includes basic list management, email broadcasts, and signup forms. No credit card required.
• Lite — $15/month (or $12.50/month billed annually) — 1 email list, 3 landing pages, 3 email automations, 3 users, 1 custom segment, 24/7 support. Send up to 10× subscriber count monthly. 14-day free trial, no credit card required.
• Plus — $30/month (or $20/month billed annually) — Unlimited email lists, unlimited landing pages, unlimited email automations, unlimited custom segments, unlimited users, and priority 24/7 support. 14-day free trial, no credit card required.
• Done For You — $30/month (or $20/month billed annually) plus a one-time $79 setup fee — Everything in Plus, with AWeber experts building the complete email system in 7 days: list and branding setup, 1 branded email template, 1 professional landing page, 1 branded thank you page, 1 signup form created, and weekly newsletter drafts delivered by the AWeber team for ongoing content support.

Free plan available for up to 500 subscribers. Annual billing saves significantly on Lite and Plus. Always verify current rates at aweber.com/pricing.

Who Should Use AWeber?

AWeber is a strong match for independent creators, bloggers, coaches, and small business owners who want a dependable, straightforward email marketing platform with a long track record of deliverability. The free plan is a genuine no-cost starting point for those building their first list with fewer than 500 subscribers. The Lite plan suits creators who have outgrown the free tier but need a low-cost subscription with basic automation. The Plus plan is the value choice for creators managing multiple lists, running several automated sequences, or collaborating with a small team — particularly at the annual rate. The Done For You plan is ideal for business owners who prefer to delegate the technical setup entirely and receive ongoing content support from AWeber's team. Teams needing advanced CRM, ecommerce integrations, or enterprise-grade analytics will need to evaluate more specialised platforms.

Frequently Asked Questions