Brevo (brevo.com), formerly Sendinblue, is a multi-channel marketing automation platform built for small and mid-size businesses that need to orchestrate customer communication across email, SMS, WhatsApp, web push notifications, popups, and mobile channels from a single dashboard. Unlike many email marketing tools that charge by the number of subscribers, Brevo's core pricing model is based on the volume of emails sent per month — making it particularly cost-effective for businesses with large contact lists that send at moderate frequency. The platform has invested significantly in AI capabilities, integrating an AI content generator on the Starter plan, AI send time optimisation and web and event tracking on Standard, and AI segmentation plus an AI Data Analyst on the Professional plan — covering AI assistance at every stage of the campaign lifecycle.
Brevo's four-tier structure covers the full range from individual marketers to enterprise operations. The Starter plan provides email and SMS, a drag-and-drop editor, advanced segmentation, forms, and basic analytics. Standard adds marketing automation, A/B testing, advanced reporting with click heatmaps and device reports, AI send time optimisation, web and event tracking, landing pages, and the removal of Brevo branding. Professional scales to large teams with multi-user access (10 seats), contact scoring, advanced ecommerce features, AI segmentation, the AI Data Analyst, phone support, and deliverability specialist support. The Enterprise plan handles 1M+ contact operations with multi-account management, custom objects, a custom loyalty engine, custom data integrations, dedicated IP, SSO and SAML, and a dedicated customer success manager.
How Brevo Works
Marketers import their contact list and build campaigns using Brevo's drag-and-drop email editor or by selecting from the template library. The AI content generator assists with copy creation directly within the editor. Audience segmentation uses behavioural data, contact attributes, and engagement history to define precise sending groups; the Professional plan's AI segmentation automates this further by identifying high-propensity segments without manual rule configuration. Marketing automations trigger personalised messages across channels — email, SMS, or WhatsApp — based on contact events, ecommerce activity, or engagement. Send time optimisation on Standard and above schedules each email at the time the individual contact is most likely to open it, based on historical engagement patterns. The AI Data Analyst on Professional provides conversational access to campaign analytics without requiring manual report configuration.
Key Features
- AI content generator — AI-assisted email copy creation within the drag-and-drop editor, available from the Starter plan
- AI send time optimisation — per-contact send scheduling based on individual historical open-time patterns (Standard and above)
- AI segmentation — automated audience segment discovery identifying high-propensity contact groups (Professional)
- AI Data Analyst — conversational AI interface for querying campaign analytics without manual reporting (Professional)
- Multi-channel campaigns — email, SMS, WhatsApp, web push notifications, popups, and mobile messaging from one platform
- Marketing automation — trigger-based workflows across channels responding to contact events and ecommerce activity (Standard and above)
- A/B testing — split-test email campaigns with advanced reporting including click heatmaps and geography breakdowns (Standard)
- Contact scoring — score contacts by engagement and behaviour to prioritise follow-up (Professional)
- Advanced ecommerce features — product recommendations, abandoned cart recovery, and purchase-triggered sequences (Professional)
- Enterprise compliance — dedicated IP, SSO and SAML, custom data integrations, and CSM support for large-scale operations
Brevo Pricing
- Starter — $9/month (or approximately $8.08/month billed annually) — From 5,000 emails per month, email and SMS, drag-and-drop editor, email templates, AI content generator, advanced segmentation, forms, basic reporting and analytics, and email support. Brevo logo removal available as an add-on at $12/month.
- Standard — $18/month (or approximately $16.17/month billed annually) — Everything in Starter plus marketing automation, A/B testing, advanced email reporting (click heatmaps, geography and device reports), AI send time optimisation, web and event tracking, 1 landing page, and Brevo logo removed. Sales Essentials add-on available at $31/month.
- Professional — $499/month (or approximately $449.08/month billed annually) — Everything in Standard plus from 150,000 emails per month, additional marketing channels (WhatsApp, popups, mobile and web push), multi-user access with 10 seats included, contact scoring, advanced ecommerce features, AI segmentation, AI Data Analyst, phone support, and deliverability specialist support.
- Enterprise — Custom pricing — Everything in Professional plus multi-account management, custom objects, Brevo Mobile Wallet, custom loyalty engine, custom data integrations, dedicated IP, SSO and SAML, tailored onboarding, and CSM support. For companies with 1M+ contacts requiring custom solutions.
Pricing based on email send volume, not contact list size. Always verify current rates at brevo.com/pricing.
Who Should Use Brevo?
Brevo is well-suited to small and mid-size businesses that need multi-channel marketing capability — particularly those with large contact lists who benefit from send-volume-based pricing rather than paying per contact. The Starter plan is one of the most affordable entry points for email and SMS marketing with AI content generation included. The Standard plan is the practical choice for teams needing automation and A/B testing with AI-optimised send timing. The Professional plan suits marketing teams that have outgrown basic automation and need AI-driven segmentation, ecommerce integration, and multi-user collaboration. Enterprise targets large organisations with compliance, custom integration, and high-volume sending requirements. Teams focused exclusively on creator newsletters or simple list management may find Brevo's feature set broader than necessary.
Frequently Asked Questions
What is Brevo?
Brevo (formerly Sendinblue) is a multi-channel marketing automation platform that combines email, SMS, WhatsApp, web push, popups, and live chat in one dashboard. It includes AI features across its plans — an AI content generator on Starter, AI send time optimisation on Standard, and AI segmentation plus an AI Data Analyst on Professional — and prices based on email send volume rather than contact list size.
How does Brevo pricing work?
Brevo's core plans are priced based on the number of emails sent per month rather than the number of contacts stored. This makes it cost-effective for businesses with large contact lists that send at moderate frequency. The Starter plan begins from 5,000 emails per month, and the Professional plan starts from 150,000 emails per month.
What AI features does Brevo include?
Brevo includes four AI capabilities across its plans: an AI content generator for email copy assistance (Starter and above), AI send time optimisation that schedules emails based on individual contact engagement history (Standard and above), AI segmentation that automatically identifies high-propensity audience groups, and an AI Data Analyst providing conversational access to campaign analytics (both on Professional).
Does Brevo support WhatsApp marketing?
Yes. WhatsApp is available as a marketing channel on the Professional plan alongside email, SMS, web push notifications, popups, and mobile messaging. Lower-tier plans focus on email and SMS. Enterprise plan adds further channel customisation and custom data integration capabilities.
What is the difference between Brevo Starter and Standard?
The Starter plan provides email and SMS sending, the AI content generator, advanced segmentation, forms, and basic analytics. Standard adds marketing automation (trigger-based multi-step workflows), A/B testing, advanced reporting with click heatmaps, AI send time optimisation, web and event tracking, and a landing page — and removes the Brevo logo from emails by default.
