Craft (craft.do) is a premium document creation and note-taking application renowned for its exceptional design quality and smooth native performance across Mac, iPhone, iPad, and the web. Craft combines the structure of a document editor with the flexibility of a linked notes system, allowing users to build beautiful documents, wikis, and knowledge bases that are a pleasure to write and read. With Craft AI integrated throughout the writing experience, users can draft, rewrite, summarize, and transform content using natural language commands. Craft has become the productivity app of choice for designers, writers, founders, and teams who refuse to compromise on the quality of their writing environment.
How Craft Works
Download Craft on Mac, iOS, or access it via the web app and create your first document or space. Write using a clean block-based editor with rich formatting support — headings, tables, code blocks, checklists, callouts, and media embeds all work intuitively. Link documents together to build an interconnected knowledge base with bidirectional references. Use Craft AI to generate outlines, rewrite paragraphs for clarity, summarize long documents, or translate content — all without leaving the editor. Share documents as beautiful read-only public pages, collaborate with teammates in shared Spaces, or export to PDF, Markdown, and Word. The native apps are optimized for Apple Silicon and sync instantly across all devices via iCloud or Craft Cloud.
Key Features
- Native Apple apps — purpose-built for Mac, iPhone, and iPad with full offline support
- Block-based editor — rich document creation with headings, tables, callouts, and media
- Craft AI assistant — built-in AI for writing, rewriting, summarizing, and translating content
- Linked documents and backlinks — connect notes and documents to build an interconnected knowledge base
- Shared Spaces — team workspaces for collaborative document creation and sharing
- Beautiful public sharing — publish documents as polished, branded web pages
- Multi-format export — export to PDF, Markdown, Word DOCX, HTML, and more
- Offline-first sync — full functionality without internet, with instant cloud sync when connected
- Document nesting — organize content in hierarchical folders and sub-documents
- Templates — built-in and community templates for meetings, projects, and personal planning
Craft Pricing
| Plan | Monthly | Annually | Key Inclusions |
|---|---|---|---|
| Free | $0 | $0 | Limited documents and spaces, core editor, offline access, personal use |
| Personal | $10/mo | $8/mo | Unlimited documents, Craft AI, all export formats, public sharing, priority sync |
| Team | $18/mo | $15/mo | All Personal features, shared Spaces, team collaboration, admin controls, priority support |
| Business | $60/mo | $50/mo | All Team features, SSO, advanced permissions, audit logs, dedicated support |
Always check the latest rates on the official website. For more AI tool reviews, visit aitoolscoop.com.
Who Should Use Craft?
Craft is the ideal workspace for Apple ecosystem users who want a premium, design-forward document app that outperforms both Notion and Apple Notes, writers and content creators producing polished long-form documents that need to be shared beautifully, designers and creative professionals who value aesthetic quality in their working environment, startup founders building company wikis and team documentation, and individuals managing personal knowledge bases on Mac and iOS. The Free plan suits casual users, the Personal plan fits power users needing AI and unlimited content, and the Team and Business plans serve collaborative organizations.
