Loom (loom.com) is a leading asynchronous video messaging platform that enables individuals and teams to communicate through short recorded videos instead of long meetings or written messages. With one click, Loom captures your screen, camera, or both simultaneously, and instantly generates a shareable link the moment recording stops. Viewers watch on any device without downloading anything, can react with emoji and leave timestamped comments, and teams can build searchable video libraries for knowledge sharing. Acquired by Atlassian in 2023, Loom integrates natively into Jira, Confluence, and the broader Atlassian ecosystem — making it the async video standard for engineering, product, and distributed teams worldwide.
How Loom Works
Install the Loom desktop app or Chrome extension and click the record button to start capturing. Choose to record your screen only, your camera only, or both simultaneously. Narrate your walkthrough, feedback, or update as you record. When you stop, Loom automatically uploads the video and generates a shareable link within seconds — no rendering wait, no manual upload. Share the link via Slack, email, Notion, Confluence, or any communication tool. Viewers watch the video in their browser and can leave emoji reactions and timestamped text comments. Loom automatically generates an AI transcript and summary, making videos searchable and enabling viewers to jump to specific moments. Teams organize videos into folders and workspaces accessible to all members.
Key Features
- One-click screen and camera recording — capture screen, webcam, or both with a single click
- Instant shareable links — video link ready to share seconds after stopping the recording
- AI transcription and summary — automatic transcript and video summary generated for every recording
- Timestamped comments — viewers leave text reactions tied to specific moments in the video
- Emoji reactions — lightweight engagement tool for quick viewer responses
- Team video workspace — organize videos into folders and shared libraries for teams
- Atlassian integrations — native embed and workflow connections with Jira and Confluence
- Viewer analytics — see who watched your video, for how long, and where they dropped off
- Video trimming and editing — trim clips and remove filler moments in the Loom editor
- Custom branding — apply company logos and colors to video player pages on Business plans
Loom Pricing
| Plan | Monthly | Key Inclusions |
|---|---|---|
| Starter | $0 | 25 videos, 5-minute recording limit, basic sharing, AI transcription |
| Business | $18/mo | Unlimited videos, unlimited recording length, AI summaries, analytics, team workspace, integrations |
| Business+ | $24/mo | All Business features, custom branding, advanced analytics, priority support |
| Enterprise | Custom | All Business+ features, SSO, advanced security, SLA, dedicated support |
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Who Should Use Loom?
Loom is the ideal solution for distributed and remote teams replacing unnecessary synchronous meetings with async video updates, engineering teams giving code review walkthroughs and bug explanations, product managers sharing feature demos and roadmap updates without scheduling calls, customer success teams sending personalized video responses to client inquiries, and sales professionals delivering custom product demos to prospects on their own timeline. The Starter plan works for individuals exploring async video communication, the Business plan fits active teams needing unlimited recording, and Enterprise serves large organizations requiring SSO and compliance controls.
