Constant Contact

Constant Contact (constantcontact.com) is one of the most established small business marketing platforms, operating since 1995 and consistently earning recognition on G2's Best Software lists — including Top 100 Global Sellers and Top 50 Collaboration and Productivity Products in 2026. The platform combines email marketing with social media marketing in a unified dashboard, allowing small business owners and marketing teams to manage campaigns across email, Facebook, Instagram, LinkedIn, and other social channels from a single interface. A key feature across all plans is live phone and chat support with marketing experts — a differentiated offering compared to platforms that limit real-time support to higher tiers. Constant Contact also integrates an AI copy generator into the email editor on the Lite plan, allowing users to produce campaign-ready email copy without starting from a blank page.

The platform's four tiers address the full range of small business needs. The Lite plan provides a solid foundation: a drag-and-drop email editor with AI copy assistance, email templates, automatic social media posting to find new customers, advanced segmentation, forms, basic analytics, and live 1:1 onboarding. Standard adds email scheduling, subject line testing, the ability to schedule all social media posts in advance, and marketing automation tools for growing businesses. Premium steps up to industry-leading segmentation, automation, dynamic email content, and priority onboarding with a dedicated team. The Teams plan is designed for organisations with multiple locations, maximising marketing impact across distributed teams from a single management interface.

How Constant Contact Works

Users begin with live 1:1 onboarding with a marketing expert — included on all plans — to configure their account, import contacts, and set up their first campaign. The drag-and-drop email editor with AI copy generation assists with writing subject lines and body copy, while email templates cover the most common small business use cases. Social media marketing integrates directly, allowing the same campaign to be scheduled across email and social simultaneously. On Standard and above, marketing automation handles contact nurturing with trigger-based email sequences. Advanced segmentation on all plans enables targeted sends to defined contact groups. The Premium plan adds dynamic content — email body sections that change based on the recipient's segment — for more sophisticated personalisation without complex configuration.

Key Features

• AI copy generator — AI-assisted email copy generation within the drag-and-drop editor, available from the Lite plan
• Live phone and chat support — real-time access to marketing experts on all plans including Lite, without tier-gating support
• Live 1:1 onboarding — personalised onboarding session with a marketing expert included on all plans from Lite
• Social media marketing — automatic posts across Facebook, Instagram, LinkedIn, and other platforms to find new customers (Lite); full advance scheduling on Standard and above
• Drag-and-drop email editor — intuitive email builder with a pre-designed template library for rapid campaign creation
• Advanced segmentation — contact grouping based on attributes, engagement, and behaviour for targeted campaign delivery
• Subject line testing — A/B test email subject lines to identify top performers before sending to the full list (Standard and above)
• Email scheduling — schedule campaigns to send at optimal times for audience engagement (Standard and above)
• Marketing automation — trigger-based email sequences responding to contact actions and lifecycle events (Standard and above)
• Dynamic email content — personalise email body sections by recipient segment without duplicating campaigns (Premium)

Constant Contact Pricing

• Lite — starting at $12/month — Drag-and-drop email editor, AI copy generator, email templates, automatic social media posting, advanced segmentation, forms, basic reporting and analytics, live phone and chat support, and live 1:1 onboarding.
• Standard — starting at $35/month — Everything in Lite plus marketing automation, email scheduling, subject line A/B testing, advanced email reporting, and the ability to schedule all social media posts in advance.
• Premium — starting at $80/month — Everything in Standard plus industry-leading segmentation and automation tools, dynamic email content, same-as-Standard social media features, and priority onboarding by a dedicated team with a dedicated priority support team.
• Teams — Contact for pricing — Designed for organisations with multiple locations, maximising marketing impact across distributed teams from a single management interface.

No permanent free plan. Trial available. Pricing scales with contact list size. Always verify current rates at constantcontact.com/pricing.

Who Should Use Constant Contact?

Constant Contact is built for small businesses and non-profit organisations that value live expert support, ease of use, and an integrated email-plus-social marketing approach. Its differentiating strength is the combination of live 1:1 onboarding and real-time phone and chat support available even on the lowest-priced Lite plan — making it particularly accessible for business owners who are not marketing specialists. The AI copy generator further lowers the content creation barrier. Standard suits growing businesses that need automation and scheduling. Premium is appropriate for teams with sophisticated segmentation and personalisation requirements. Very high-volume senders or businesses needing advanced CRM, multi-channel messaging beyond email and social, or deep API customisation will find other platforms more capable.

Frequently Asked Questions