Brand24 (brand24.com) is a real-time media monitoring and social listening platform that tracks mentions of your brand, competitors, and keywords across social media, news sites, blogs, forums, podcasts, and review platforms. Using AI-powered sentiment analysis and trend detection, Brand24 transforms raw mention data into actionable insights about brand perception, emerging conversations, and competitive positioning. The platform serves PR professionals, marketing teams, and brand managers who need to stay ahead of conversations happening about their brand online — whether to capitalize on positive buzz, respond to complaints before they escalate, or monitor competitor activity. With AI-generated reports, influencer identification, and share of voice metrics, Brand24 provides the intelligence layer for proactive brand management at scale.
How Brand24 Works
Create a Brand24 project by entering the keywords you want to monitor — your brand name, product names, competitor names, industry terms, or campaign hashtags. Brand24 immediately begins collecting mentions from social media platforms (Facebook, Instagram, Twitter/X, LinkedIn, TikTok, YouTube), news outlets, blogs, forums, podcasts, and review sites. Mentions appear in a real-time feed organized by source and date. Apply sentiment filters to view positive, negative, or neutral mentions separately. Use the AI-powered Analysis tab to see automated insights including sentiment trends, most influential sources, volume spikes, and emerging topics. Set up automated email alerts for critical mentions — high-reach posts, sudden volume increases, or negative sentiment spikes. Use the Comparison feature to benchmark your brand's share of voice against competitors. Export reports as PDF or Excel, or use the AI Report Generator for one-click executive summaries.
Key Features
- Real-time mention monitoring — tracks brand mentions across 25+ million online sources
- AI sentiment analysis — automatically classifies mentions as positive, negative, or neutral
- Share of voice — benchmarks brand mentions against competitors
- Influencer identification — surfaces high-reach sources driving brand conversations
- AI Report Generator — creates one-click executive summaries from monitoring data
- Automated alerts — real-time notifications for critical mentions and volume spikes
- Podcast monitoring — tracks brand mentions in podcast episodes
- Review site tracking — monitors Google Reviews, Yelp, Trustpilot, and more
- Trend detection — identifies emerging topics related to your brand or industry
- Data export — PDF, Excel, and API access for custom reporting workflows
Brand24 Pricing
| Plan | Monthly | Annually | Key Features |
|---|---|---|---|
| Individual | $249 | $199 | 3 keywords, 2,000 mentions/month, AI sentiment, basic reports, email alerts |
| Team | $349 | $299 | 7 keywords, 5,000 mentions/month, share of voice, influencer identification, AI reports |
| Pro | $499 | $399 | 12 keywords, 25,000 mentions/month, competitor analysis, podcast monitoring, data export |
| Enterprise | $699 | $599 | 25 keywords, 100,000 mentions/month, API access, white-label reports, dedicated support |
| Max | $1,499 | $1,499 | Unlimited keywords, unlimited mentions, custom integrations, SLA, dedicated account manager |
Always check the latest rates on the official website. For more AI tool reviews, visit aitoolscoop.com.
Who Should Use Brand24?
Brand24 is ideal for PR managers monitoring brand reputation and media coverage in real time, marketing teams tracking campaign performance and audience sentiment, brand managers identifying and engaging with key influencers and brand advocates, agencies providing reputation monitoring and social listening services to clients, e-commerce businesses tracking product reviews and customer feedback across review platforms, and competitive intelligence teams benchmarking brand share of voice against industry competitors. The Individual plan suits solopreneurs and small brands, Team fits marketing departments, Pro serves agencies managing multiple clients, and Enterprise or Max fits large organizations with high monitoring volumes.
