Adlicio (tryadlicio.com) is a voice-of-customer research and ad angle tool that mines real comments from Reddit, Amazon, Trustpilot, Steam, Product Hunt, Quora, YouTube, Hacker News, and more, then turns them into ranked emotional drivers, objections, and scroll-stopping ad hooks. Instead of guessing at angles or letting an AI hallucinate messaging from nothing, Adlicio reads up to 1,000+ comments per search and surfaces the exact language real buyers already use — ranked by emotional intensity. The result is a leaderboard of tensions, desires, and objections pulled straight from organic conversation, giving performance marketers, DTC founders, and copywriters a research shortcut that traditionally took days of manual thread-reading to complete.
The platform runs as a full web app with brand workspaces, a Chrome extension for one-click scraping on any page, and an MCP server that plugs natively into Claude, Cursor, and any MCP-compatible AI client — so customer research lives directly alongside the AI workflow. Adlicio covers 13+ platforms including review sites and niche communities beyond Reddit, making it useful for niches where Reddit traffic is thin. A free tier lets users try one Reddit thread with no card required, and paid plans unlock unlimited scrapes, multi-platform coverage, and the full research credit allowance for ongoing campaigns. Every angle generated by Adlicio traces back to a real comment the user can verify, replacing guesswork with a defensible, evidence-based creative brief.
How Adlicio Works
Type a topic keyword or paste a product URL into Adlicio. The platform scrapes the most active Reddit threads and review sources related to that topic, reads every comment, and produces a ranked leaderboard of recurring emotional drivers, objections, and customer desires. From the leaderboard, users select the angles that resonate most with their target avatar and generate ten ad hooks in approximately one minute. Any hook or customer quote can be used as a seed for a full native ad script. The Chrome extension enables one-click scraping from any page being browsed, while the MCP server lets Claude or Cursor pull Adlicio research directly inside an AI chat session without switching tabs.
Key Features
- 13+ platform coverage — mines Reddit, Amazon, Trustpilot, Steam, Product Hunt, Quora, YouTube, Hacker News, and more in a single research run
- Ranked emotional leaderboard — surfaces recurring tensions, objections, and desires from 1,000+ real comments, ranked by how often and how intensely they appear
- Quick Hooks — generates 10 scroll-stopping ad hooks from any topic or angle in approximately one minute
- Native ad script generation — writes full ad scripts from any angle, customer quote, or emotional driver in the leaderboard
- MCP server — integrates natively with Claude, Cursor, and any MCP client so customer research runs directly inside the AI workflow
- Chrome extension — one-click scraping of any page being viewed, adding it to the research workspace instantly
- Brand workspaces — organises research into an avatar → sub-avatar → angle loop for structured, repeatable campaign research
- Ad hooks + ranked angles — every angle traces back to a verifiable real comment, eliminating hallucinated or assumption-based messaging
- Free tier — try one Reddit thread with no credit card required; 6 research credits to start
- Dashboard, history and briefs — saves research history and generates shareable briefs for team review on Pro and above
Adlicio Pricing
- Free — $0/month — 1 Reddit thread to test, raw comment export, 6 research credits to start, no credit card required. Upgrade anytime, no lock-in. Best for evaluating the platform before committing.
- Pro — $9.99/month (or $6.67/mo billed $79.99/year, saving 33%) — Unlimited Reddit scrapes, up to 1,000 comments per scrape, ad hooks and ranked angles, 30 research credits per month, dashboard, history, and briefs.
- All Access — $29.99/month (or $24.92/mo billed $299/year, saving 17%) — Everything in Pro plus all 9+ platforms (Amazon, YouTube, Trustpilot, and more), Claude MCP connector and CLI, 250 research credits per month, and priority support. Marked as Best Value.
Yearly plans save up to 33% on Pro. Always verify current rates at tryadlicio.com.
Who Should Use Adlicio?
Adlicio is built for DTC and ecommerce founders, performance marketers, copywriters, and agencies who know that voice-of-customer research is the highest-leverage work in advertising — and the grind most teams skip. If the creative brief currently starts with assumptions rather than evidence, Adlicio replaces that gap with ranked, sourced customer language in minutes. It is a particularly strong fit for teams running paid social on Meta or TikTok where hook quality determines campaign performance, and for agencies managing multiple brand accounts who need a repeatable research process. The MCP integration makes it compelling for any team already using Claude or Cursor as a core AI workflow. Reddit and review-heavy niches yield the richest data; niche B2B markets with thin community presence will see thinner results, and all output benefits from a human editing pass before going to final creative.
Frequently Asked Questions
What is Adlicio?
Adlicio is a voice-of-customer research and ad angle tool that mines real customer comments from Reddit, Amazon, Trustpilot, and 10+ other platforms, ranks them by emotional intensity, and generates ad hooks and scripts from the patterns it finds. It is designed for performance marketers, DTC founders, and copywriters who want evidence-based ad messaging rather than guesswork.
Is Adlicio free to try?
Yes. Adlicio offers a free plan that includes one Reddit thread to test, raw comment export, and 6 research credits — no credit card required. The free tier is permanent with no time limit, and users can upgrade to Pro or All Access at any time without lock-in.
What platforms does Adlicio scrape?
Adlicio covers 13+ platforms including Reddit, Amazon, Trustpilot, Steam, Product Hunt, Quora, YouTube, and Hacker News. Multi-platform coverage beyond Reddit is available on the All Access plan. The free and Pro tiers focus primarily on Reddit scraping.
What is the Adlicio MCP server?
The Adlicio MCP server is a Model Context Protocol integration that connects the Adlicio research engine directly to Claude, Cursor, and any MCP-compatible AI client. It allows users to pull customer research, ranked angles, and ad hooks from inside their AI chat session without switching to the Adlicio web app. The MCP connector is included in the All Access plan.
How is Adlicio different from an ad library or spy tool?
Adlicio is not an ad library and does not show competitor creatives. Instead of surfacing what other brands are running, it mines the raw voice of the customer — what real buyers say in organic conversations and reviews — and turns those patterns into ranked angles and hooks. Every output traces back to a real comment the user can verify, rather than being inferred from competitor ad performance.
Does Adlicio work for B2B products?
Adlicio works best for niches with an active Reddit and review presence, which typically means DTC, ecommerce, consumer software, and gaming. Niche B2B markets with thin community discussion will return fewer comments and therefore thinner angle data. That said, any niche with a Quora, Product Hunt, or Hacker News community can still yield useful signal through the multi-platform coverage on the All Access plan.
