Trengo (trengo.com) is a professional omnichannel customer engagement platform that centralizes all customer communication channels — WhatsApp Business, email, live chat, Facebook Messenger, Instagram, Twitter, Telegram, and voice — into a single collaborative team inbox. Built for businesses where customer communication happens primarily through messaging channels rather than traditional email ticketing, Trengo enables support and sales teams to manage high volumes of WhatsApp and social media conversations efficiently, with team collaboration tools, AI-powered automation, routing rules, and performance analytics all in one platform. Trengo's WhatsApp Business API integration is particularly robust, making it a leading choice for e-commerce and retail businesses in markets where WhatsApp is the primary customer communication channel.
How Trengo Works
Connect your communication channels to Trengo — your WhatsApp Business number, email inboxes, Facebook page, Instagram account, live chat widget, and other messaging platforms. All inbound conversations from every channel arrive in the Trengo team inbox, where agents can pick up, assign, and respond to conversations from a single interface. Configure automation rules to route conversations by channel, keyword, or customer segment to the right team automatically. Set up the AI chatbot to handle common questions before routing to a human agent — reducing agent workload on repetitive inquiries. Use private notes, @mentions, and internal conversations to collaborate with teammates on complex customer cases. Track team performance with Trengo's reporting dashboards covering response times, resolution rates, and conversation volumes by channel.
Key Features
- Omnichannel inbox — unified workspace for WhatsApp, email, live chat, Messenger, Instagram, and more
- WhatsApp Business API — robust WhatsApp integration with broadcast messaging and template support
- AI chatbot — automated bot for handling common questions before routing to human agents
- Team collaboration — private notes, @mentions, and internal chat for agent coordination on cases
- Automated routing — direct conversations to the right team or agent based on configured rules
- Flowbot builder — no-code conversation flow designer for multi-step automated interactions
- Broadcast messaging — send proactive WhatsApp messages to customer lists with approved templates
- Contact profiles — unified customer view showing all channel interactions and conversation history
- Analytics and reporting — dashboards for channel performance, team productivity, and response metrics
- Integrations — native connections to Shopify, HubSpot, Salesforce, and Zapier
Trengo Pricing
| Plan | Monthly | Annually | Key Inclusions |
|---|---|---|---|
| Grow | $408/mo | $350/mo | Omnichannel inbox, WhatsApp Business API, AI chatbot, flowbot builder, team collaboration, analytics, integrations |
| Scale | $701/mo | $584/mo | All Grow features, broadcast messaging, advanced automation, custom reporting, priority support, higher limits |
| Enterprise | Custom | Custom | All Scale features, SSO, advanced security, SLA, dedicated support, custom integrations, account management |
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Who Should Use Trengo?
Trengo is the right platform for e-commerce and retail businesses in markets where WhatsApp is the dominant customer communication channel and managing WhatsApp Business at scale requires proper team tooling, customer service teams handling high volumes of social messaging across Instagram, Facebook, and WhatsApp who need a unified inbox to prevent missed conversations, omnichannel retailers who want broadcast messaging and proactive WhatsApp customer outreach alongside inbound support, mid-market companies replacing fragmented individual messaging app management with a centralized professional customer communication platform, and brands where fast response time on messaging channels is a key competitive differentiator. Trengo is priced for teams rather than individuals, with plans starting at the workspace level.
