Paid
Woodpecker.co is an AI-powered cold email automation platform that helps B2B sales teams, agencies, and founders send personalized outreach sequences at scale — with built-in deliverability protection, AI reply detection, automated follow-ups, and a unique per-contacted-prospect pricing model.
Woodpecker.co (woodpecker.co) is a cold email automation and sales engagement platform founded in 2015 and headquartered in Warsaw, Poland. It was originally built to solve an in-house deliverability problem — getting cold emails reliably into inboxes rather than spam folders — and that founding focus has remained its defining differentiator. Today, Woodpecker is used by thousands of B2B sales teams, agencies, and solopreneurs across more than 100 countries who need a purpose-built cold outreach tool rather than a general marketing platform.
Woodpecker uses a distinctive per-contacted-prospect pricing model instead of charging per seat or per email sent. Every new prospect added to an active campaign counts against a monthly limit, with unlimited email accounts and unlimited team members included on every plan. This model suits small-to-mid-sized teams running focused, high-quality sequences but can become expensive at scale when multiple high-volume campaigns run simultaneously.
Woodpecker operates as an automated cold outreach agent. Users upload a prospect list, write a personalized email sequence with custom delays and conditional branches (if/then logic based on opens, clicks, or replies), and Woodpecker handles sending, throttling, and follow-ups automatically. The platform mimics human sending patterns — randomized intervals, personalized send times, automatic throttling when bounce rates spike — to protect sender reputation and maximize inbox placement. AI-based reply detection identifies when a prospect has responded and pauses further emails in that sequence automatically, preventing awkward follow-ups after a conversation has started. The AI email editor assists with writing and personalizing email copy directly inside the campaign builder.
Woodpecker charges per slot (email account) based on the number of prospects you contact each month — not per seat or per email sent. Unlimited email accounts and unlimited team members are included on all plans. A 7-day free trial (up to 50 prospects or 600 emails) is available with no credit card required.
| Plan | Monthly | Annual (per slot/mo) | Prospects/mo | What's included |
|---|---|---|---|---|
| Cold Email — Starter | $35/mo | $24/mo Save 31% | 500 | Unlimited email accounts, unlimited team members, free email warm-up, free list verification, unlimited follow-ups, AI reply detection, Deliverability Monitor, Bounce Shield, if/then conditional sequences, A/B testing. |
| Cold Email — Growth | Custom | Custom | 1,000–80,000+ | All Starter features. Higher prospect tiers scale from ~$84–$6,666/mo depending on monthly prospect volume. Contact Woodpecker for exact pricing at your required scale. |
| Agency | Add-on | Add-on | Per client | Separate client workspaces, white-label reporting, agency panel. Billed at $27/month per active client workspace (in addition to base plan). Designed for agencies managing outreach for multiple clients. |
Add-ons billed separately: CRM integrations $20/month flat; LinkedIn automation $29/month per account; Agency panel $27/month per active client. Entry price shown is Starter tier (500 prospects/month). Annual billing saves approximately 31% vs monthly. Always verify current rates at woodpecker.co/pricing.
Woodpecker is best suited to B2B sales teams, SDRs, freelancers, and outreach agencies that want a dedicated, deliverability-first cold email tool without the complexity of a full sales engagement platform. It is particularly strong for teams running high-quality, personalized sequences at moderate volume (under 5,000 prospects per month), where deliverability monitoring and sender reputation protection justify the per-prospect pricing premium. The agency panel makes it a popular choice for boutique outreach agencies managing campaigns for multiple clients. Teams needing built-in LinkedIn automation, SMS, or phone dialing as primary channels should look elsewhere, as Woodpecker is email-focused by design. At high prospect volumes (5,000+), per-prospect pricing becomes expensive compared to flat-rate competitors like Instantly or Smartlead.
Woodpecker.co is a cold email automation platform built specifically for B2B outreach. It automates personalized email sequences, follow-ups, and reply detection while prioritizing inbox placement and sender reputation. Key differentiators include a unique per-contacted-prospect pricing model (not per seat), unlimited email accounts on all plans, built-in email warm-up, free list verification, AI reply detection, and a dedicated agency panel for managing multiple client accounts. It is not a general marketing tool — it is designed exclusively for outbound cold email.
Woodpecker's entry-level Cold Email plan starts at $35 per slot per month on monthly billing, or $24 per slot per month on annual billing, for 500 contacted prospects per month. Higher tiers scale based on prospect volume. Unlimited email accounts and unlimited team members are included on all plans. Add-ons include CRM integrations ($20/month), LinkedIn automation ($29/month per account), and the agency panel ($27/month per active client). A 7-day free trial covering up to 50 prospects or 600 emails is available with no credit card required.
Woodpecker does not have a permanent free plan. It offers a 7-day free trial that includes access to all features, up to 50 contacted prospects, or up to 600 emails — whichever limit is reached first. No credit card is required to start the trial. After the trial, paid plans start at $35/month (monthly) or $24/month (annual) for the 500-prospect Starter tier.
Woodpecker's AI features include AI-based reply detection (automatically identifies when a prospect has responded and pauses sequences to prevent follow-up overlap, and classifies reply sentiment as interested, not interested, or out-of-office), an AI email editor for generating and personalizing cold email copy inside the campaign builder, and adaptive sending algorithms that mimic human sending patterns to protect deliverability. The Deliverability Monitor and Bounce Shield use automated analysis to flag reputation issues before they impact sender scores.
Instead of charging per user or per email sent, Woodpecker charges based on how many new prospects you add to active campaigns each month. A prospect counts once per billing period when they first enter a sequence. This model is cost-effective for small, focused outreach (500–1,000 prospects/month) but can become expensive at scale. Unlimited email accounts and unlimited team members are included regardless of plan tier, which benefits agencies and teams using inbox rotation for deliverability. Prospects that have already been contacted in a previous billing period do not count again if re-added.
Source: aitoolscoop.com — AI Tools & Agents Directory. Data verified May 2026.
| Plan | Monthly | Annual (billed yearly) |
|---|---|---|
| Starter | $35/mo | $24/mo Save 31% |
No free plan. 7-day free trial (50 prospects, no credit card). Paid plans from $35/slot/mo (monthly) or $24/slot/mo (annual) for 500 prospects/mo. Unlimited email accounts & team members on all plans.
Discover other curated resources from our platform
