Freemium
Attio is an AI-native CRM and relationship management platform that automatically enriches contact and company data, surfaces actionable insights from every interaction, and lets teams build fully customisable pipelines — with a free plan that supports unlimited seats.
Attio (attio.com) is an AI-native customer relationship management platform founded in 2019 and headquartered in London, UK. Unlike legacy CRMs that require manual data entry, Attio automatically pulls contact and company data from connected email and calendar accounts, enriches records with real-time firmographic data, and surfaces relationship insights without any human input. The platform is built around a flexible data model that allows teams to create custom objects, attributes, and pipeline stages — making it adaptable to sales, recruiting, investor relations, and operations workflows.
Attio's AI capabilities are embedded throughout the platform rather than bolted on as an add-on. The AI layer reads emails, meeting notes, and calendar events to auto-populate CRM records, generate meeting summaries, flag follow-up actions, and identify deals at risk. Teams can query their CRM data using natural language and receive instant summaries of relationship history without manually searching through records.
Attio connects to Google Workspace or Microsoft 365 and immediately begins building a relationship graph from existing email and calendar data. The AI enrichment engine matches contacts to company profiles, fills in job titles, LinkedIn profiles, and company metadata automatically. As new interactions happen, Attio logs them, extracts key details, and updates records in real time. Teams can trigger automated workflows based on pipeline stage changes, inactivity alerts, or custom triggers — without writing code. The AI assistant allows users to query any part of the CRM in plain English and generate formatted reports, deal summaries, or contact briefings on demand.
All prices are per seat per month. Annual billing saves approximately 20% on Plus and Pro plans.
| Plan | Monthly | Annual (per seat/mo) | What's included |
|---|---|---|---|
| Free | Free | Free | Unlimited seats, 3 lists, basic CRM features, email and calendar sync, community support. No automations or advanced AI. |
| Plus | $36/mo | $29/mo Save 19% | Unlimited lists and pipelines, email sequences, basic automations, AI enrichment, priority support. |
| Pro | $86/mo | $69/mo Save 20% | Advanced AI features including natural language queries and meeting summaries, advanced automations, custom objects, API access, reporting dashboards. |
| Enterprise | Custom | Custom | SSO, advanced permissions, dedicated onboarding, SLA, custom data retention, audit logs. |
Free plan includes unlimited seats — a rare advantage over most CRM competitors. AI features are available from the Plus plan upward. Always verify current rates at attio.com/pricing.
Attio is an excellent fit for startups, scale-ups, and modern revenue teams that are tired of maintaining data in legacy CRMs like Salesforce or HubSpot. Its automatic data enrichment and AI-powered record updates eliminate the busywork that kills CRM adoption. The flexible data model makes it especially useful for teams with non-standard workflows — investor relations, recruiting pipelines, partnerships, or agency client management. The free plan's unlimited seats make it an attractive starting point for small teams. Larger organisations with deep Salesforce integrations or complex enterprise compliance requirements may find Attio's ecosystem thinner than established CRM platforms.
Attio is an AI-native CRM platform that automatically builds and enriches contact and company records from connected email and calendar accounts. Unlike traditional CRMs that rely on manual data entry, Attio uses AI to populate records, generate meeting summaries, flag follow-ups, and surface relationship insights in real time. It offers a fully customisable data model that adapts to sales, recruiting, investor relations, and other relationship-driven workflows.
Attio has four plans. Free is $0 with unlimited seats. Plus is $36/seat/month billed monthly, or $29/seat/month billed annually. Pro is $86/seat/month monthly, or $69/seat/month annually, and includes advanced AI features and custom objects. Enterprise pricing is custom. Unlike most CRMs, Attio's free plan supports unlimited team members with no seat cap.
Yes. Attio's free plan is permanently free and supports unlimited seats — an unusually generous limit compared to competitors like HubSpot (2 seats) or Pipedrive (no free plan). The free tier includes basic CRM features, email and calendar sync, and up to 3 lists. Automations, advanced AI features, and API access require a paid plan starting at $36/seat/month.
Attio's AI features include automatic contact and company enrichment from email and calendar data, natural language CRM queries, AI-generated meeting summaries and follow-up action detection, relationship intelligence showing communication frequency and recency, and deal risk flagging based on inactivity signals. Basic AI enrichment is available on the Plus plan; advanced AI queries and summaries require the Pro plan or above.
Attio is more flexible and modern than HubSpot or Salesforce, with a fully customisable data model, unlimited seats on its free plan, and AI-native record enrichment that eliminates manual data entry. HubSpot and Salesforce have significantly larger app ecosystems and deeper enterprise integrations. Teams that need tight integration with legacy enterprise tools or have heavy Salesforce dependencies may prefer staying on those platforms. Teams building a CRM workflow from scratch will typically find Attio faster to set up and easier to maintain.
Source: aitoolscoop.com — AI Tools & Agents Directory. Data verified May 2026.
| Plan | Monthly | Annual (billed yearly) |
|---|---|---|
| Starter | $36/mo | $29/mo Save 19% |
Free plan available with unlimited seats. Paid plans from $36/seat/mo (monthly) or $29/seat/mo (annual). AI features on Plus & Pro plans.
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