Apollo (apollo.io) is an all-in-one sales intelligence and engagement platform combining a massive B2B contact database with outreach automation, email sequencing, and AI-driven prospecting. With over 275 million verified contacts and 65 million companies, Apollo enables sales teams to find ideal prospects, enrich CRM data, and execute multi-channel outreach campaigns from a single platform. The platform emphasizes AI-assisted scoring, automatic contact enrichment, and workflow automation that eliminates manual research and data entry. Used by over 160,000 companies, Apollo serves SDRs, AEs, and revenue operations teams seeking to scale pipeline generation efficiently.
How Apollo Works
Create an Apollo account and define your ideal customer profile using filters including industry, company size, revenue, technology stack, job title, and location. Apollo searches its database to surface matching contacts with verified emails, direct dials, and LinkedIn profiles. Build prospect lists and import them directly into email sequences or export to your CRM (Salesforce, HubSpot, Pipedrive). Use the sequence builder to create multi-step outreach campaigns combining emails, LinkedIn touchpoints, and call tasks. Apollo's AI writing assistant generates personalized email copy based on prospect data. Track opens, clicks, and replies to optimize messaging. Enrich existing CRM records with missing contact and company data automatically. Use the Chrome extension to capture contact data from LinkedIn profiles and websites in real-time.
Key Features
- 275M+ contact database — verified B2B contacts with emails, phones, and company data
- AI prospect scoring — identifies highest-value leads based on fit and intent signals
- Email sequencing — multi-step automated outreach with personalization
- CRM enrichment — auto-fills missing data in Salesforce, HubSpot, and Pipedrive
- LinkedIn integration — Chrome extension captures data from profiles in real-time
- AI email writing — generates personalized outreach copy from prospect data
- Dialer — built-in calling with automatic call logging and recordings
- Intent data — identifies companies actively researching your category
- Analytics dashboard — tracks sequence performance, reply rates, and pipeline metrics
- Workflow automation — triggers actions based on prospect behavior and data changes
Apollo Pricing
| Plan | Monthly | Annually | Key Features |
|---|---|---|---|
| Free | $0 | $0 | 5 email exports/month, basic filters, LinkedIn extension, 2 sequences |
| Basic | $59 | $49 | 1,000 email credits/month, unlimited sequences, CRM sync, email deliverability tools |
| Professional | $99 | $79 | Advanced filters, AI email writing, dialer, intent data, call recordings |
| Organization | $149 | $119 | Team features, custom permissions, advanced analytics, API access, SSO |
Always check the latest rates on the official website. For more AI tool reviews, visit aitoolscoop.com.
Who Should Use Apollo?
Apollo is perfect for SDRs and BDRs building outbound pipelines through targeted prospecting, account executives enriching CRM data and automating follow-up sequences, revenue operations teams managing contact databases and workflow automation, growth marketers running account-based marketing campaigns, startup founders doing early sales outreach without a dedicated sales team, and recruiting teams sourcing passive candidates using advanced filters. The free plan suits individuals exploring the platform, the Basic plan serves active prospectors, and Professional fits full-cycle sales reps. Organization is built for teams requiring shared permissions and governance.
