Chorus by ZoomInfo

Chorus by ZoomInfo (chorus.ai) is an AI-powered conversation intelligence platform built for B2B revenue teams. Originally founded in 2015 and acquired by ZoomInfo in 2021, Chorus automatically records, transcribes, and analyses every sales call, video meeting, and customer interaction — turning unstructured conversation data into structured insights that drive coaching, pipeline accuracy, and competitive intelligence. The platform captures interactions across Zoom, Microsoft Teams, Google Meet, and phone dialers, and syncs insights directly to CRM systems including Salesforce and HubSpot. A free tier is available for teams getting started with AI call recording and analysis.

Chorus is integrated into ZoomInfo's broader Revenue Intelligence platform, which means it uniquely benefits from ZoomInfo's database of over 100 million contacts and 14 million companies — automatically enriching call participants with firmographic and contact data in real time. This live intelligence context helps sales reps adjust their approach during calls and helps managers understand deal dynamics with greater depth than conversation data alone provides. Chorus's AI generates meeting summaries, highlights key moments (competitor mentions, objections, pricing discussions, next steps), and tracks performance metrics like talk-to-listen ratio and question count across the team.

How Chorus Works

Chorus joins sales calls and video meetings as an AI notetaker, recording and transcribing the conversation in real time. After the meeting ends, the AI generates a structured summary including key topics, action items, competitor mentions, and risk signals. These insights are automatically pushed to the connected CRM, updating deal records without rep data entry. Managers access the call library to review high-performing and at-risk calls, compare rep behaviours using scorecards, and clip and share specific moments for coaching. Deal intelligence aggregates signals across all calls linked to an opportunity, giving managers a live view of deal health based on actual conversation data rather than rep-reported pipeline status.

Key Features

• Automatic call recording and transcription — joins Zoom, Teams, Google Meet, and phone calls automatically; produces searchable transcripts with speaker separation
• AI meeting summaries — generates structured post-call summaries with key topics, action items, objections, and next steps without manual note-taking
• Deal intelligence — aggregates conversation signals across all calls linked to an opportunity; surfaces at-risk deals and expansion signals to managers
• Sales coaching — performance scorecards tracking talk-to-listen ratio, question count, topic coverage, and competitor mention frequency; call library of best-practice examples for rep onboarding
• Competitor mention tracking — detects and flags when prospects mention competing products, giving managers visibility into competitive pressure across the pipeline
• ZoomInfo contact enrichment — automatically pulls live firmographic and contact data for call participants from ZoomInfo's 100M+ contact database during calls
• CRM sync — pushes call summaries, transcripts, and action items to Salesforce and HubSpot automatically, eliminating post-call CRM data entry
• Searchable call library — full-text search across all recorded calls with filters by topic, rep, deal stage, and competitor mention
• AI follow-up email drafting — generates draft follow-up emails based on call content and next steps identified during the meeting
• Skills gap identification — identifies patterns across rep performance data to highlight where individual reps need targeted coaching

Chorus by ZoomInfo Pricing

• Free — $0/month — AI call recording, transcription, and basic meeting summaries for individuals. Suitable for solo reps or teams evaluating conversation intelligence before committing to a paid plan.
• Starter — $20/month — Full AI summaries, deal intelligence, basic coaching analytics, and CRM sync for growing sales teams. Includes access to the call library and searchable transcripts.
• Business — $200/month — Advanced conversation analytics, performance scorecards, competitor tracking, ZoomInfo contact enrichment during calls, team-level coaching workflows, and priority support for larger revenue teams.

Enterprise plans with custom SLA and deeper ZoomInfo platform integration available on request. Chorus is increasingly bundled with ZoomInfo Copilot tiers — teams already using ZoomInfo SalesOS may access Chorus features within their existing contract. Always verify current pricing at chorus.ai/pricing.

Who Should Use Chorus?

Chorus is best suited for B2B sales teams — particularly those already using or evaluating ZoomInfo for prospecting — that want AI to capture and analyse every sales conversation without manual note-taking, and sales managers who need accurate deal visibility based on conversation data rather than rep-reported CRM updates. It is especially strong for organisations with formal sales coaching programmes and teams that book enough meetings to make conversation data statistically meaningful. Teams not already in the ZoomInfo ecosystem will find the contact enrichment advantage less impactful, and teams primarily needing to book more meetings (rather than improve conversion of existing pipeline) should invest in a prospecting or sales engagement tool first.

Frequently Asked Questions