Salesforce Agentforce (salesforce.com/agentforce) is Salesforce's platform for building AI agents that operate directly within the Salesforce ecosystem. Unlike standalone AI tools, Agentforce agents have native access to your CRM data, customer records, and Salesforce workflows — enabling agents that can resolve support tickets, qualify leads, onboard customers, and assist employees without switching systems.
Agentforce is built on two core builder tools: Agent Builder for defining agent behavior and Prompt Builder for crafting the instructions and context agents use when responding. Agents can be deployed across digital channels and voice, and the platform uses a flexible credit-based pricing model that scales with actual usage rather than fixed seats.
Key Features
- Agent Builder — no-code interface for defining agent goals, actions, guardrails, and escalation paths
- Prompt Builder — design and test the prompts and context that drive agent responses
- Customer-facing agents — deploy agents on digital channels to handle support, sales, and onboarding interactions
- Employee-facing agents — internal agents that assist staff with CRM updates, knowledge retrieval, and task completion
- Agentforce Voice — voice channel support for agents available in US and Canada
- Data Cloud integration — agents draw on unified customer data from Salesforce Data Cloud for contextual responses
- Digital Wallet — manage and monitor credit consumption across agents and use cases
- Flex Credits model — pay per action rather than per seat, with buying model flexibility on paid plans
Agentforce Pricing
- Salesforce Foundations — $0 — Free entry point. Includes Agent Builder, Prompt Builder, 200k Flex Credits, and 250k Data Cloud credits.
- Flex Credits — $500 per 100k credits — Pay per action as you scale. Supports customer-facing agents, employee-facing agents, Agentforce Voice, and Digital Wallet.
- Conversations — $2 per conversation — Pay per conversation for customer-facing agents. Digital Wallet included. Pre-purchase buying model only.
Who Agentforce Is For
Agentforce is purpose-built for organizations already running on Salesforce. If your customer data, support tickets, leads, and workflows live in Salesforce, Agentforce agents have immediate access to that context without integration work. It is not the right tool for teams without a Salesforce footprint, or for general-purpose automation outside the Salesforce ecosystem.
