Paid
Mailshake is a B2B sales engagement platform that combines AI-powered cold email sequences, a built-in phone dialer, LinkedIn automation, and the SHAKEspeare AI writing assistant — helping sales teams run true multichannel outreach from a single dashboard.
Mailshake (mailshake.com) is a sales engagement and cold outreach platform founded in 2015 and headquartered in Austin, Texas. Founded by Sujan Patel, Bob Senoff, and Colin Mathews, Mailshake has grown to serve tens of thousands of users worldwide as a bootstrapped, founder-led SaaS company. The platform positions itself at the intersection of cold email and full sales engagement — offering not just email sequences but also a built-in power dialer, LinkedIn automation steps, and AI-assisted email writing, all in one unified interface.
Mailshake's core differentiator is its multichannel outreach in a single tool. While pure cold email tools like Woodpecker or Instantly focus exclusively on email deliverability, Mailshake lets sales reps sequence email, phone, and LinkedIn touches together — reducing the need to juggle multiple platforms. The SHAKEspeare AI writer generates personalized subject lines and email body copy based on your product description and target audience, embedded directly in the campaign builder.
Mailshake works as a multichannel outreach automation agent. Users build sequences that interleave email steps, phone call tasks, and LinkedIn touches with custom delays. The platform sends emails automatically on schedule, surfaces phone and LinkedIn tasks to reps in a daily task queue, and pauses sequences when a prospect replies. SHAKEspeare AI drafts email copy and subject lines on demand. Lead Catcher prioritizes engaged prospects (those who opened, clicked, or replied) and routes them to the right rep for follow-up. A/B testing runs variant tests on subject lines and email body copy to optimize reply rates over time. On the Sales Engagement plan, the built-in power dialer lets reps call directly from the browser, log outcomes, drop voicemails, and track call performance alongside email metrics.
All prices are per user per month. Mailshake uses a per-user model with no minimum seat requirement. There is no free plan. Annual billing saves approximately 13–18% depending on plan.
| Plan | Monthly | Annual (per user/mo) | What's included |
|---|---|---|---|
| Starter | $29/mo | $25/mo Save 14% | Basic cold email sequences, automated follow-ups, email scheduling, basic templates. Email-only, limited sending volume. Best for solo users testing cold outreach. |
| Email Outreach | $49/mo | $45/mo Save 8% | Unlimited sending, email rotation across multiple addresses, A/B testing, Lead Catcher, SHAKEspeare AI writer, Data Finder, CRM integrations (HubSpot, Salesforce, Pipedrive), analytics. Email-only — no phone dialer or LinkedIn. |
| Sales Engagement | $99/mo | $85/mo Save 14% | Everything in Email Outreach plus: power dialer with voicemail drop and local presence, LinkedIn automation (connection requests, messages, profile views), phone and LinkedIn sequence steps, advanced call analytics. Full multichannel outreach. |
| Agency | Custom | Custom | Unlimited email addresses, all Sales Engagement features, multi-client management, custom onboarding. Contact Mailshake sales for pricing. |
Per user per month. No minimum seats. No free plan or free trial — new customers receive onboarding support and a refund window. LinkedIn automation and the power dialer require the Sales Engagement plan ($99/mo or $85/mo annual). Always verify current rates at mailshake.com/pricing.
Mailshake is best suited to small-to-mid-sized B2B sales teams and agencies that want email, phone, and LinkedIn outreach managed in a single platform rather than stitching together multiple tools. The power dialer and LinkedIn automation on the Sales Engagement plan make Mailshake compelling for teams where reps need to sequence calls alongside email without switching applications. The SHAKEspeare AI writer is useful for teams that need to generate volume without hiring dedicated copywriters. For pure cold email volume and deliverability focus, lower-cost alternatives like Woodpecker or Instantly offer more specialised tooling. Teams on a tight budget may find the $99/user/month Sales Engagement plan expensive — a five-person team pays $495/month before annual discount, making flat-rate tools more economical at team scale.
Mailshake is a B2B sales engagement platform that combines cold email sequences, a built-in power dialer, LinkedIn automation, and the SHAKEspeare AI writing assistant in a single tool. It is designed for sales teams and agencies running multichannel outbound campaigns across email, phone, and LinkedIn without switching between multiple applications. Founded in 2015 and bootstrapped, it serves tens of thousands of users worldwide, primarily SDRs, account executives, and small sales teams.
Mailshake offers four plans billed per user per month. Starter is $29/month (monthly) or $25/month (annual). Email Outreach is $49/month (monthly) or $45/month (annual). Sales Engagement — which adds the power dialer and LinkedIn automation — is $99/month (monthly) or $85/month (annual). An Agency plan with custom pricing is available by contacting sales. There is no free plan, but new customers receive onboarding support and a refund window.
No. Mailshake does not offer a free plan or a traditional free trial. New customers must subscribe to a paid plan upfront. Mailshake does provide onboarding assistance and has a refund window for new customers who are not satisfied. Paid plans start at $29/user/month (Starter, billed monthly) or $25/user/month (annual billing).
SHAKEspeare is Mailshake's built-in AI writing assistant. It generates personalized cold email subject lines and body copy based on your product or service description and target audience profile. It is embedded inside the campaign sequence builder, so users can generate email drafts without leaving the platform. SHAKEspeare is available on the Email Outreach and Sales Engagement plans. It is designed to speed up the process of writing outreach copy at scale rather than replacing human review and customisation of individual messages.
Both the power dialer and LinkedIn automation are exclusive to the Sales Engagement plan, which costs $99/user/month (monthly) or $85/user/month (annual). The power dialer lets reps call prospects directly from the browser with voicemail drop, local presence numbers, call scripting, and call outcome logging. LinkedIn automation adds connection requests, profile views, and direct messages as steps inside multichannel sequences. The Starter and Email Outreach plans are email-only and do not include these features.
Source: aitoolscoop.com — AI Tools & Agents Directory. Data verified May 2026.
| Plan | Monthly | Annual (billed yearly) |
|---|---|---|
| Starter | $29/mo | $25/mo Save 14% |
No free plan. From $29/user/mo (Starter, monthly) or $25/user/mo (annual). Phone dialer & LinkedIn automation on Sales Engagement plan only ($99/mo or $85/mo annual).
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