Leadfeeder

Leadfeeder (leadfeeder.com) is a B2B website visitor identification and intent data platform. It connects to Google Analytics and your website via a tracking script, identifies the companies visiting your pages, scores them by engagement and intent signals, and routes qualified accounts to sales teams or directly into a CRM. Leadfeeder does not require visitors to fill out a form — it identifies companies from anonymous traffic using IP-based resolution and firmographic matching.

As of 2024, Leadfeeder merged with Echobot to form Dealfront, though the Leadfeeder product continues to operate under its own brand and pricing. The platform is used primarily by B2B sales and marketing teams to convert website traffic into actionable sales intelligence.

How Leadfeeder Works as an AI Agent

Leadfeeder installs a lightweight JavaScript tracker on your website. When a company visits, Leadfeeder matches the IP address to a company database, identifies the organization, and logs which pages were viewed, for how long, and how many times. AI-driven lead scoring ranks each visiting company by engagement level and intent signals. High-scoring accounts are routed to sales reps via CRM push or email alerts. The result is a prioritized list of warm accounts that have already shown interest by visiting your site.

Key Features

• Website Visitor Identification — identifies companies visiting your site from anonymous traffic without requiring form fills
• Intent-Based Lead Scoring — AI scores each visiting company by page views, session depth, repeat visits, and engagement signals
• Company Profiles — firmographic data including industry, headcount, revenue, location, and technology stack per visiting company
• Contact Data — surfaces key decision-maker contacts within identified visiting companies for outreach
• Custom Feeds — create filtered lists of visiting companies by industry, location, page visited, or score threshold
• CRM Integrations — native two-way sync with Salesforce, HubSpot, Pipedrive, and Microsoft Dynamics
• Slack & Email Alerts — real-time notifications when target accounts or high-scoring companies visit
• Google Analytics Integration — connects with GA4 to enrich website traffic data with company-level identification

Leadfeeder Pricing

• Free — $0/month — last 7 days of visitor data, up to 100 identified companies, limited integrations. No credit card required.
• Growth — $141/month (monthly) or $99/month (billed annually) — unlimited identified companies, full visitor history, all CRM integrations, custom feeds, Slack alerts, contact data, and API access.
• Enterprise — $399/month — all Growth features plus dedicated account manager, advanced compliance, custom data retention, and priority support.

Annual billing saves approximately 30% on the Growth plan. Always verify current rates at leadfeeder.com/pricing. For more AI agent reviews, visit aitoolscoop.com.

Who Should Use Leadfeeder?

Leadfeeder suits B2B marketing and sales teams that want to convert existing website traffic into outbound opportunities without relying solely on inbound form fills. It works best for companies with meaningful B2B traffic — low-traffic sites will identify fewer companies. The free plan works for teams wanting to test the concept. Growth fits most mid-size B2B teams. Enterprise suits organizations needing advanced compliance, data retention controls, and dedicated support. Leadfeeder is not a contact database — it identifies visiting companies and surfaces contacts within them, rather than allowing arbitrary outbound searches.

Frequently Asked Questions