Softr (softr.io) is a no-code application builder that enables teams to create client portals, internal dashboards, member directories, job boards, e-commerce storefronts, and custom web applications using data from Airtable, Google Sheets, HubSpot, Salesforce, and other connected sources — without writing any code. Softr's core value proposition is the ability to turn an existing database or spreadsheet into a fully functional, permission-controlled web application in hours rather than weeks of development. With Softr AI that generates complete app layouts and logic from a plain language description, pre-built blocks for lists, tables, forms, charts, maps, and calendars, and a granular user permission system, Softr serves operations teams, founders, and agencies who need data-driven web apps without the cost of custom development.
How Softr Works
Connect your data source — Airtable base, Google Sheets document, HubSpot CRM, or Salesforce — to Softr. Use the AI app builder to describe the application you need in plain language and Softr generates a complete layout with the appropriate blocks, data bindings, and permission settings applied automatically. Alternatively, start from a template — client portal, job board, event app, member directory, or CRM — and connect your own data. Customize the design in Softr's visual editor by dragging blocks onto pages, binding each block to the relevant data fields, and configuring display rules. Set up user authentication so visitors can log in and see only the data relevant to their account or role. Publish the app at a custom domain and share login credentials with users — each user sees a personalized, permission-controlled view of the underlying data. Update the data in Airtable or Sheets and changes reflect in the app immediately.
Key Features
- AI app builder — generates complete app layouts from a plain language description
- Airtable and Sheets integration — build apps directly on top of existing spreadsheet data
- User authentication — built-in login system with email, password, magic link, and SSO options
- Granular permissions — control which data each user role can see, edit, or submit
- 50+ pre-built blocks — lists, tables, forms, charts, maps, calendars, and Kanban views
- CRM integrations — connect HubSpot, Salesforce, and other data sources alongside Airtable
- Custom domain — publish apps at any custom domain on paid plans
- Stripe payments — accept payments and manage subscriptions directly within apps
- Email notifications — trigger automated email alerts on form submissions and data changes
- White-label — remove Softr branding and deploy under a custom brand on higher plans
Softr Pricing
| Plan | Monthly | Annually | Key Inclusions |
|---|---|---|---|
| Free | $0 | $0 | 1 app, limited users, Airtable and Sheets integration, core blocks, subdomain, community support |
| Basic | $59/mo | $49/mo | 3 apps, 100 users, custom domain, user authentication, permissions, all blocks, AI app builder, email support |
| Professional | $167/mo | $139/mo | Unlimited apps, 1,000 users, all Basic features, Stripe payments, white-label, CRM integrations, priority support |
| Business | $323/mo | $269/mo | Unlimited apps, 5,000 users, all Professional features, SSO, advanced analytics, dedicated support |
| Enterprise | Custom | Custom | All Business features, unlimited users, SLA, custom security, account management, advanced integrations |
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Who Should Use Softr?
Softr is the ideal platform for operations managers who maintain data in Airtable and need a client-facing portal or internal dashboard without dev resources, agencies building client deliverable portals and project management apps on top of client Airtable bases, SaaS founders who want to build an MVP or internal tool faster than custom development allows, HR teams building employee directories and resource portals on top of existing spreadsheet data, and membership community operators who need login-gated content and member profile pages connected to a structured database. The free plan lets teams test the Airtable connection and block system, while the annual Basic plan at $49/month is the starting point for production client-facing applications.
