SEOptimer (seoptimer.com) is a website SEO audit and reporting platform built for digital marketers, SEO professionals, and agencies that need to analyse, track, and report on website search performance. The tool combines automated SEO audits, keyword rank tracking, backlink analysis, and keyword research into a single dashboard, with its most distinctive capability being white label PDF reporting — allowing agencies and consultants to deliver branded, client-ready SEO reports without third-party branding. From the top plan, SEOptimer also supports embeddable audit forms that can be placed directly on an agency's website, letting prospects run their own SEO audits and capturing lead data in the process. Every plan includes a 14-day free trial with no credit card required.
SEOptimer's three pricing tiers are designed to match common agency use cases: the DIY SEO plan covers individual website owners managing their own SEO with crawls, keyword tracking, and basic search data; the White Label plan scales to agencies running multiple clients with 10 crawls, 100 tracked keywords, and branded PDF reporting for up to 2 users; and the White Label & Embedding plan serves larger agency operations with 50 crawls, 250 tracked keywords, 150 backlink searches, embeddable audit widgets, and 5 users. Annual billing is available across all plans at a meaningful discount.
How SEOptimer Works
Users enter a website URL to run an SEO audit, which analyses on-page factors, technical SEO, performance metrics, social signals, and security. The audit generates an overall score and prioritised list of issues with specific recommendations for improvement. Keyword rank tracking monitors target terms over time, with daily or weekly position updates. The backlink search tool surfaces linking domains for any URL. On White Label plans, all reports are generated with the agency's own logo, colours, and domain — the SEOptimer brand is removed entirely. On the White Label & Embedding plan, the audit tool can be embedded as a widget on the agency's website, inviting visitors to enter their URL and receive a branded SEO report, generating warm leads automatically.
Key Features
- SEO audits — comprehensive website analysis covering on-page, technical, performance, social, and security factors with an overall score and prioritised recommendations
- Keyword rank tracking — monitor up to 250 keywords (White Label & Embedding plan) with position tracking over time
- Keyword research — up to 250 keyword searches per month to discover and evaluate new target terms
- Backlink searches — analyse inbound link profiles for any URL, up to 150 searches per month on the top plan
- White label PDF reporting — fully branded, client-ready PDF SEO reports with agency logo and colours (White Label plans)
- Embeddable audit forms — embed a branded SEO audit widget on any website to generate leads from site visitors (White Label & Embedding plan)
- Multi-user access — up to 5 users on the White Label & Embedding plan for team-based agency workflows
- 14-day free trial — all plans include a free trial period with no credit card required
- Annual billing discount — save approximately 25% across all plans with annual payment
- Cancel any time — no lock-in on monthly billing; trial cancellable at any point
SEOptimer Pricing
- DIY SEO — $29/month (or $21.75/month billed annually) — SEO audits, 4 SEO crawls for 1 site, 20 tracked keywords, 25 keyword searches, and 25 backlink searches. Ideal for individual website owners managing their own SEO. 14-day free trial included.
- White Label — $39/month (or $29.25/month billed annually) — SEO audits, white label PDF reporting, 10 SEO crawls, 100 tracked keywords, 100 keyword searches, 50 backlink searches, and 2 users. Designed for marketing agencies producing branded client reports. 14-day free trial included.
- White Label & Embedding — $59/month (or $44.25/month billed annually) — Everything in White Label plus embeddable audit forms, 50 SEO crawls, 250 tracked keywords, 250 keyword searches, 150 backlink searches, and 5 users. Built for larger agencies generating leads with on-site SEO audit widgets. 14-day free trial included.
No permanent free plan. All plans include a 14-day free trial with no credit card required. Always verify current rates at seoptimer.com/pricing.
Who Should Use SEOptimer?
SEOptimer is a strong fit for freelance SEO consultants, small-to-mid-size digital agencies, and marketing managers who need reliable SEO auditing and branded client reporting without the cost of enterprise-grade platforms. The white label PDF feature is a genuine differentiator for agencies that need to present professional reports under their own brand. The embeddable audit widget on the top plan offers a practical lead generation mechanism for agencies willing to drive traffic to their own website. Individual website owners can also benefit from the DIY SEO plan for self-managed optimisation at a low entry price. Teams that require large-scale crawling, advanced backlink databases, or content optimisation tools will need to evaluate SEOptimer alongside more comprehensive SEO platforms.
Frequently Asked Questions
What is SEOptimer?
SEOptimer is an SEO audit and reporting platform that analyses websites for on-page, technical, performance, and security issues, tracks keyword rankings, researches keywords, and analyses backlinks. It is best known for its white label PDF reporting capability, which allows agencies to produce fully branded client reports, and its embeddable audit widget for lead generation.
Does SEOptimer have a free plan?
SEOptimer does not offer a permanent free plan. However, all three paid plans include a 14-day free trial with no credit card required, which provides full access to plan features during the trial period. Paid plans start at $29 per month.
What is white label reporting in SEOptimer?
White label PDF reporting allows agencies to generate SEO audit reports that carry the agency's own logo, branding, and colours rather than SEOptimer's brand. The resulting PDFs are client-ready documents that can be shared or presented without revealing the underlying tool. This feature is available on the White Label and White Label & Embedding plans.
What is the embeddable audit form in SEOptimer?
The embeddable audit form is a widget that agencies can place on their own website, allowing visitors to enter any URL and receive an instant branded SEO audit report. Because the visitor inputs their website and email to receive the report, the widget functions as a passive lead generation tool — capturing warm prospects who are already interested in their site's SEO performance.
How much does SEOptimer cost annually?
Annual billing is available on all plans at approximately a 25% discount: DIY SEO costs $21.75/month, White Label costs $29.25/month, and White Label & Embedding costs $44.25/month when billed annually. All plans remain cancellable at any time.
