Frase (frase.io) is an AI-powered SEO content research and writing platform that streamlines the entire content creation process — from SERP research and brief creation to AI-assisted writing and on-page optimization — in a single workflow. Frase analyzes the top-ranking pages for any target keyword and automatically generates a comprehensive content brief covering topic coverage, key questions, headers, and statistics found across competitor content. Writers then use the Frase editor with integrated AI writing tools to produce optimized content guided by the brief and a real-time optimization score. By combining competitive content research with AI-assisted writing in one tool, Frase dramatically reduces the time from keyword selection to a finished, SEO-optimized article ready for publishing.
How Frase Works
Enter a target keyword into Frase and it instantly analyzes the top 20 search results, extracting the key topics, questions, headers, statistics, and content structure from each competing page. Frase assembles this research into an automated content brief summarizing what the top-ranking content covers and how your article should be structured to compete. Open the Frase document editor to write your article alongside the research panel — the AI content score updates in real time as you cover the recommended topics and terms. Use Frase's AI writing tools to generate introductions, paragraph expansions, and full sections based on the competitive research context. Compare your finished content against each competitor directly in the research panel to ensure comprehensive topic coverage before publishing.
Key Features
- Automated content briefs — generate research-backed briefs from SERP analysis in seconds
- SERP research panel — analyze top 20 ranking pages for topic coverage, questions, and structure
- AI content score — real-time optimization scoring as you write and add recommended topics
- AI writing tools — generate introductions, paragraphs, and full sections within the editor
- Question research — surface the most-asked questions from Google's People Also Ask and forums
- Outline builder — generate article outlines based on top-ranking page header structures
- Content optimization — optimize existing content by adding missing topics identified in SERP analysis
- Team collaboration — share documents and briefs with writers, editors, and stakeholders
- Integrations — connect with WordPress, Google Docs, and Google Search Console
- Analytics dashboard — track content performance and keyword ranking progress over time
Frase Pricing
| Plan | Monthly | Annually | Key Inclusions |
|---|---|---|---|
| Solo | $49/mo | $39/mo | 30 documents per month, SERP research, automated briefs, content score, AI writing tools, outline builder |
| Basic | $129/mo | $103/mo | Unlimited documents, all Solo features, team seats, Google Search Console integration, content optimization, analytics |
| Team | $299/mo | $239/mo | All Basic features, advanced team management, additional seats, white-label, priority support, API access |
Always check the latest rates on the official website. For more AI tool reviews, visit aitoolscoop.com.
Who Should Use Frase?
Frase is ideal for SEO content writers and bloggers who want to research and write optimized articles in a single integrated workflow rather than switching between multiple tools, content marketing managers who need to brief writers with competitive research-backed outlines quickly, small SEO agencies producing regular content deliverables for clients who need a cost-effective alternative to Surfer SEO, in-house content teams at growing businesses building their organic search presence through consistent article production, and SEO specialists optimizing existing content libraries by identifying topic gaps against current top-ranking competitors. The annual Solo plan at $39/month is one of the most affordable entry points for AI-assisted SEO content creation with real competitive research depth.
