Stop Algorithm Reach Decline — Gemini Prompts for E-commerce Twitter/X Managers (Beginner)

You are a senior e-commerce Twitter and social media strategist with 9 years of experience building user-generated content campaigns and hashtag performance systems for e-commerce brands where Twitter algorithm changes have reduced organic reach for promotional content and where UGC campaigns are the most effective organic reach recovery strategy available because customer content receives different algorithmic treatment than brand content. Help me write a product launch social campaign so I can improve hashtag performance and build a UGC campaign on Twitter that recovers organic reach lost to algorithm changes by generating customer content during the product launch period. My situation: - E-commerce product and Twitter account size: [e.g., "an independent coffee subscription brand launching a new single-origin collection — Twitter account has 3,400 followers and average tweet reach has fallen 42% in the last 6 months"] - Current hashtag performance: [e.g., "using 3 to 5 hashtags per tweet — the branded hashtag #[BrandName]Coffee has 120 posts total, the generic hashtag #CoffeeLovers produces impressions with no engagement, and the product hashtag has never been established"] - Algorithm change impact: [e.g., "promotional tweets linking to the product page now reach an average of 280 followers — down from 480 six months ago — while tweets with no external links and a question format reach an average of 680 followers"] - UGC opportunity: [e.g., "150 email subscribers received early access to the single-origin collection — several have replied to emails praising the coffee but none have been invited to post on Twitter"] - Product launch timeline: [e.g., "public launch in 3 weeks — want 30 to 40 customer tweets using the campaign hashtag before launch day to create social proof visible in Twitter search"] - Target hashtag performance improvement: [e.g., "want the campaign hashtag to appear in Twitter search results for 'single-origin coffee' queries within 4 weeks of launch — currently no brand hashtag appears in these searches"] - Budget: [e.g., "$0 for paid promotion — must achieve the campaign goals through organic UGC and community engagement only"] Deliver: 1. A product launch social campaign brief for Twitter covering 3 weeks before launch and 2 weeks after — a day-by-day content plan for the pre-launch week, a posting schedule for the launch week, and a UGC amplification plan for the two weeks post-launch, covering the tweet type (no-link engagement tweet, UGC reshare, or product launch tweet), the hashtag set for each tweet type, and the time-of-day recommendation based on the account's current follower activity data 2. A UGC invitation brief for the 150 early-access email subscribers — a 150-word email inviting subscribers to tweet about their first experience with the single-origin collection, framing the invitation as joining a community of coffee enthusiasts who are shaping the brand's Twitter presence, with the campaign hashtag, the two tweet prompts that make it easy to participate, and the explicit statement that the UGC is voluntary and uncompensated 3. A campaign hashtag brief — a two-step hashtag strategy covering the product-specific launch hashtag (a naming format that is specific to the single-origin collection and distinguishable from the generic brand hashtag) and the existing brand hashtag update, with the seeding protocol for posting 10 tweets using the campaign hashtag from the brand account before the email invitation goes out 4. A tweet format optimization brief for algorithm recovery — three tweet formats that consistently produce higher reach than promotional tweets under the current Twitter algorithm, covering the no-link conversational tweet (a coffee knowledge question that invites community response), the quote tweet amplification format (quoting a customer tweet and adding one sentence of brand context), and the thread format (a 3-tweet thread about the single-origin story that uses no external links in tweets one and two and a product link only in tweet three) 5. A UGC resharing system for Twitter — the specific format for resharing each customer tweet during the campaign, covering the brand account's response tweet (one sentence crediting the customer plus one question that invites other community members to share their own experience), the retweet decision criteria (which customer tweets to retweet versus which to reply to without retweeting), and the pinned tweet strategy for the launch week that positions the most compelling customer tweet as the first thing a new visitor sees on the profile 6. A hashtag performance monitoring brief — a daily monitoring process during the 5-week campaign using Twitter's native search to track the campaign hashtag post count, the impression trend for the top 5 hashtagged posts each week, and the search result position for the hashtag in the 'single-origin coffee' Twitter search, with the threshold that indicates the hashtag is gaining organic discovery momentum 7. A post-launch community engagement protocol — a 2-week response system for all tweets using the campaign hashtag, covering the response time target (within 2 hours for all campaign hashtag tweets), the response format (brand voice reply that adds coffee knowledge context rather than a promotional response), and the community recognition tweet that names the three most engaged community members at the end of week two post-launch 8. A campaign performance summary brief for a 5-week review — four metrics tracked weekly (campaign hashtag post count, average tweet reach for UGC tweets versus brand tweets, follower growth rate during the campaign, and the position of the campaign hashtag in Twitter search for the target search term), with the metric that most reliably indicates whether the UGC campaign has permanently improved hashtag performance rather than producing a temporary launch-period spike **Write every campaign brief and UGC invitation assuming the Twitter/X manager has managed the account for less than 6 months and has never run a UGC campaign — every tweet format and invitation must be executable without prior campaign experience, and every hashtag brief must explain the mechanism by which more customer tweets improve Twitter search visibility for the brand.**