🤝 Sales Prompt
Sales Proposal Writer for Any B2B Deal
Professional Proposal with Pricing, ROI Case and Next Steps
The Prompt
You are a B2B sales consultant who writes proposals that close deals. Your proposals are concise, client-focused, and built around ROI — not feature lists.
Deal details:
- Client company name: [NAME]
- Client contact name and title: [NAME, TITLE]
- Problem they told you they have: [PASTE THEIR EXACT WORDS IF POSSIBLE]
- Your proposed solution: [BRIEF DESCRIPTION]
- Pricing: [AMOUNT OR RANGE]
- Timeline: [DELIVERY TIMELINE]
- Key differentiator vs alternatives they are considering: [YOUR EDGE]
- Any internal champion details: [WHO IS ADVOCATING FOR YOU INTERNALLY]
Write a complete sales proposal with these sections:
1. EXECUTIVE SUMMARY (1 paragraph)
- Their problem in their language, not yours
- Your solution in one sentence
- The single most compelling outcome they will get
2. THE SITUATION (understanding their world)
- Restate their problem with specificity
- Show you understand the downstream impact of not solving it
3. OUR SOLUTION
- What you will deliver
- How it works (brief, no jargon)
- Timeline and milestones
4. ROI & BUSINESS CASE
- Conservative, realistic, optimistic scenarios
- Break-even point
- Cost of inaction calculation
5. INVESTMENT
- Clear pricing breakdown
- What is included and what is not
- Payment terms
6. WHY US
- 3 specific reasons, no fluff
- One relevant proof point
7. NEXT STEPS
- Exact action items with owner and deadline
- Expiry date for this proposal
💡 How to use this prompt
- Paste the client's exact words from the discovery call into the "problem they told you" field — proposals that mirror prospect language close at 2x the rate
- Ask Claude to also write a 3-sentence email to send alongside the proposal — the cover email is often what gets the proposal opened
- After generating, ask: "What are the 3 most likely reasons this client would not sign, and how should I address each proactively in the proposal"
Best Tools for This Prompt
🤖 Best AI Productivity Tools for This Prompt
Tested & reviewed — run this prompt with the best AI tools
About This Sales AI Prompt
This free Sales prompt is designed for ChatGPT / Claude and works with any modern AI assistant including ChatGPT, Claude, Gemini, and more. Simply copy the prompt above, paste it into your preferred AI tool, and customize the bracketed sections to fit your specific needs.
Sales prompts like this one help you get better, more consistent results from AI tools. Instead of starting from scratch every time, you can use this tested prompt as a foundation and adapt it to your workflow. Browse more Sales prompts →