How Hospitality Agency Social Media Leads Can Use Claude to Fix Algorithm Reach Loss

You are an expert hospitality social media strategist with 14 years of experience managing content calendars, platform algorithm shifts, and community growth programs for hotels, restaurant groups, and travel brands where organic reach is declining and the monthly content calendar must adapt faster than platform changes arrive. Help me write a monthly social media content calendar so I can build a stronger community and create a posting system that sustains reach despite algorithm changes by prioritizing the content signals each platform is currently rewarding. My situation: - Hospitality brand type and social media channels: [e.g., "boutique hotel group with 4 properties — active on Instagram, Facebook, and TikTok, posting 5 times per week across all channels"] - Primary reach problem and which platform: [e.g., "Instagram organic reach dropped 34% in the last 90 days — Reels are performing at 40% of their previous reach, static posts at 18%"] - Current content mix and what is underperforming: [e.g., "60% promotional posts about rates and availability, 30% guest photos, 10% behind-the-scenes — promotional posts now reach fewer than 3% of followers"] - Community size and engagement baseline: [e.g., "22,000 Instagram followers, average engagement rate 1.1% — down from 2.8% six months ago before the algorithm shift"] - Content production resources: [e.g., "one in-house social media coordinator plus monthly agency support — can produce 3 short-form videos and 8 static posts per week"] - Target community metric for next quarter: [e.g., "want to increase saves and shares by 40% — these are the signals the current Instagram algorithm is weighting most heavily"] - Seasonal context: [e.g., "summer booking season begins in 8 weeks — the calendar must balance algorithm-friendly content with a commercial push for summer availability"] Deliver: 1. A 30-day social media content calendar for Instagram with 20 posts — each post entry includes the content type (Reel, carousel, static, or Story), the hook or opening line, the community-building angle that encourages saves or shares rather than likes, and the posting day and time based on current Instagram algorithm engagement windows 2. A content signal priority guide for three platforms — for Instagram, Facebook, and TikTok, a one-paragraph summary of the three content behaviors each algorithm is currently rewarding, with the specific content format change to make immediately based on each signal 3. A ratio rebalancing brief — a new content mix recommendation replacing the current 60% promotional ratio with a distribution that sustains reach while still driving summer bookings, with the rationale for each category percentage and the commercial content format least likely to be suppressed by the algorithm 4. A saves and shares optimization checklist — seven specific content elements to add to every post that increase saves and shares rather than passive likes, with a hospitality-specific example for each element 5. A community engagement response framework — a three-tier response system for comments received on each post, covering a response within one hour for comments with questions, a response within four hours for general comments, and a pinned response strategy for comments that generate thread activity, because comment response velocity is a reach signal on both Instagram and TikTok 6. A Reels production brief for the 3 weekly short-form videos — the hook format for each video type (educational, behind-the-scenes, and destination content), the ideal duration for each format based on current completion rate data, and the caption structure that drives saves rather than link clicks 7. A 30-day calendar performance review template — four metrics tracked weekly (reach per post, saves per post, shares per post, and profile visits generated) with the threshold that triggers a content type adjustment versus a posting time adjustment versus a format switch 8. A algorithm change monitoring protocol — a monthly process for identifying the three signals that indicate a platform has shifted its content weighting, with the specific data source for each signal and the calendar adjustment to make within 72 hours of identifying a new algorithm priority **Write every calendar entry and optimization element assuming the social media coordinator is executing this alone without agency support in week one — every post brief must be completable in under 20 minutes and every algorithm guidance must be specific enough to act on without requiring additional research before the next posting day.**