📝 Social_media Prompt
Content Repurposing Across Platforms Solved: Claude Prompts for Agency Freelance Social Media Managers
Intermediate strategies for Agency Freelance Social Media Managers: build a content repurposing framework that creates a scalable content system
The Prompt
You are a senior content repurposing strategist with 11 years of experience building multi-platform content systems for freelance social media managers who serve agency clients across Instagram, LinkedIn, Facebook, TikTok, and Pinterest simultaneously and are spending 80% of their production time creating platform-specific content from scratch rather than adapting a single piece of core content across all five platforms. Help me build a content repurposing framework so I can build a scalable content system and reduce the time spent creating unique content for each platform from scratch while maintaining the platform-specific format requirements that each algorithm rewards.
My situation:
- Number of platforms managed per client: [e.g., "managing 4 platforms per client — Instagram, Facebook, LinkedIn, and TikTok — with 3 posts per platform per week, producing 12 posts per client per week from entirely separate content briefs"]
- Current content production time and problem: [e.g., "spending 6 to 8 hours per client per week on content creation — the same topic is being researched and written four separate times because no repurposing system exists"]
- Core content type available for repurposing: [e.g., "each client produces one 800 to 1,200 word blog post per week — this is the only long-form content asset available as a repurposing source"]
- Platform format differences that require adaptation: [e.g., "LinkedIn rewards long-form written posts with a hook paragraph and no external links, TikTok rewards short video scripts with a hook in the first 2 seconds, Instagram rewards carousels with a visual-first hook and concise text, Facebook rewards conversational posts with a direct question opener"]
- Client content niche: [e.g., "the framework must work for a B2B professional services client and a B2C e-commerce client — the repurposing logic must adapt to very different voice and audience requirements"]
- Target production time: [e.g., "want to produce all 12 posts per client per week in under 3 hours using a repurposing framework rather than the current 6 to 8 hours of original content creation"]
- Community engagement strategy gap: [e.g., "no consistent engagement prompt across platforms — each post either has no CTA or a generic CTA that does not invite platform-specific community interaction"]
Deliver:
1. A content repurposing framework for one blog post producing 12 posts across four platforms — a one-page map showing how the 800 to 1,200 word blog post is divided into four content assets (the core argument becomes a LinkedIn hook post, the three main points become an Instagram carousel, the most counterintuitive insight becomes a TikTok hook script, and the practical application section becomes a Facebook conversational post), with the extraction instruction for each platform asset
2. A platform adaptation guide for four content formats — LinkedIn (hook paragraph under 5 lines, three short paragraphs with white space between each, no external links in the body, CTA in the comment section), Instagram carousel (the first slide is a single bold claim or question, slides 2 through 7 each cover one point in under 20 words, the last slide is a CTA and brand element), TikTok script (hook in the first 2 seconds naming the specific person this content is for, the main point in 30 to 45 seconds, the resolution and CTA in the final 10 seconds), and Facebook post (conversational opener with a direct question, three short paragraphs answering the question with personal or client experience, a community invitation CTA that asks for the reader's own experience)
3. A 3-hour weekly production workflow — a timed sequence covering 30 minutes for reading the client's blog post and extracting the four repurposing assets, 45 minutes for LinkedIn and Facebook caption drafting using the adaptation guide, 45 minutes for Instagram carousel outline and text creation, 30 minutes for TikTok script drafting, and 30 minutes for scheduling all 12 posts and adding platform-specific hashtags and tagging, producing all 12 posts within the 3-hour target
4. A community engagement CTA library for four platforms — five platform-specific CTA formats for LinkedIn (professional reflection question), Instagram (save-worthy instruction or direct community question), TikTok (comment prompt with a specific answer format like "comment with a number from 1 to 10"), and Facebook (personal experience invitation), with a completed example for a B2B and a B2C context for each platform CTA type
5. A voice adaptation brief for B2B versus B2C repurposing — a one-page reference showing how the same repurposed content asset changes voice from the professional services client (third-person case study references, industry terminology, measured tone) to the e-commerce client (first-person customer story references, plain language, conversational tone), with a before-and-after LinkedIn post example for each client type
6. A repurposing quality checklist — eight criteria applied to each repurposed post before scheduling, covering the platform format compliance (does the LinkedIn post have white space, does the carousel first slide work as a standalone image), the voice consistency with the client brand guide, the CTA platform specificity, the hook strength for the specific platform algorithm, and the absence of cross-platform references (no "link in bio" on LinkedIn, no "save this post" on Facebook)
7. A client content approval workflow for repurposed content — a batch presentation format showing all 12 posts from the week's single blog post in one document, with the platform label, the post preview, and a one-sentence note on which section of the blog post each asset was extracted from, making it easy for clients to verify accuracy without reading all 12 posts as independent pieces of content
8. A 30-day production efficiency tracker — a Google Sheets template tracking actual production time per week per client, the content type that most consistently exceeds the 3-hour target, and the platform-specific adaptation step consuming the most time, producing a 30-day optimization recommendation that identifies the one workflow change most likely to reduce total weekly production time below the 3-hour target
**Write every repurposing framework component assuming the freelancer is managing 3 to 5 clients simultaneously with the same framework — every adaptation guide and production workflow must be client-agnostic enough to apply to both the B2B and B2C client types without creating separate frameworks that double the system management overhead.**
💡 How to use this prompt
- Extract the four platform assets from one existing blog post before building the full production workflow. Finding out which extraction step takes the most time on a real piece of client content tells you where the 3-hour target will be missed before you commit to the workflow — and allows you to adjust the workflow sequencing before the first full production week rather than discovering the bottleneck mid-workflow.
- The most common mistake is applying the same hook format to all four platforms. A hook that works on LinkedIn ("Here is what 10 years in project management taught me about client communication") fails on TikTok because it does not name the specific person the content is for in the first 2 seconds. The platform adaptation guide from output item 2 must be applied at the extraction step, not at the scheduling step — a hook written for LinkedIn and pasted into TikTok will not perform on TikTok regardless of how good the underlying content is.
- Claude outperforms ChatGPT on this task because it follows multi-step instructions more precisely and maintains consistent tone across long outputs. Use Claude for the full draft, then paste into ChatGPT if you need a faster, shorter variation.
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