Recraft (recraft.ai) is an AI-powered design platform built around a capability that no other AI image generator offers: native SVG vector output directly from a text prompt. While Midjourney, DALL-E, and Flux generate raster images (pixels), Recraft generates actual structured SVG files with clean geometry and editable layers — ready for logos, icons, and brand assets without any conversion step. Since launching in 2023, Recraft has grown to over 3 million users across more than 200 countries.
Why Vector Generation Matters
Raster images (JPG, PNG) degrade when scaled up — a logo that looks sharp at 200px becomes blurry on a billboard. Vector graphics are based on mathematical paths that scale infinitely without quality loss. Professional designers have always needed vectors for logos, icons, and print materials, but generating them with AI was impossible until Recraft. Every other AI image tool still requires a raster-to-vector conversion step with tools like Inkscape or Adobe Illustrator, which produces imperfect traces. Recraft generates the vector natively.
Key Features
- Native SVG vector generation — text-to-vector from prompt, with structured layers and clean geometry; no tracing or conversion required
- Recraft V4 model — Standard (1024×1024), Pro (2048×2048), Vector, and Vector Pro versions; all available including on free plan
- Brand style training — upload reference images and Recraft learns to generate new content that matches your visual identity
- Infinite canvas with real-time collaboration — team members work simultaneously on shared design projects
- Mockup Generator — turn designs into realistic product previews (t-shirts, phones, packaging) in seconds
- AI editing tools — Background Remover, Image Upscaler, AI Eraser, Inpainting, Outpainting
- Image Vectorizer — convert any existing JPG or PNG into a clean, editable SVG in one click
Recraft Pricing
Source: recraft.ai/pricing, verified March 2026.
- Free — $0/month — 50 daily credits, all V4 model versions including Vector Pro, core editing tools. Generated images are public in the community gallery; no commercial license.
- Pro — $10/month — Additional credits, private image generation, commercial usage rights.
- Teams — $16/month/user — Shared workspace, brand style management, collaborative canvas, team billing.
- Enterprise — $18/month/user — Advanced admin controls, SSO, dedicated support, custom brand training at scale.
Always verify current pricing at recraft.ai/pricing.
Recraft vs Midjourney
Midjourney produces more artistically impressive raster images with higher aesthetic quality. Recraft produces professional, production-ready design assets — particularly vectors — that designers can actually use in client work without additional processing. For brand assets, logos, icons, and marketing materials, Recraft is more useful. For creative art generation and illustration, Midjourney remains stronger.
