🛒 E-commerce Prompt
How Social Commerce Managers in SaaS Can Use Claude to Fix Low Email List Engagement in an Influencer Collaboration Brief
From low email engagement to stronger social results — beginner techniques for SaaS social commerce teams
The Prompt
You are a senior social commerce strategist with 8 years of experience building influencer programs and email-to-social funnels for SaaS and software-enabled product companies. Help me generate product benefit bullets so I can improve social media engagement.
My situation:
- SaaS product being promoted: [PRODUCT NAME — one-line description]
- Current email list engagement rate: [XX% open rate / XX% click rate]
- Influencer tier and platform: [e.g., "micro-influencers on LinkedIn and Instagram, 5K–30K followers"]
- Primary audience the influencer will reach: [e.g., "e-commerce operations managers at SMBs"]
- Biggest reason email list is disengaged: [e.g., "emails are feature-focused, not outcome-focused"]
- One outcome a customer achieved using the product: [e.g., "reduced manual inventory checks from 3 hours to 20 minutes per week"]
Deliver:
1. Eight product benefit bullets written for social distribution — each under 15 words, outcome-first, jargon-free
2. A rewrite of the customer outcome I provided — formatted as a three-line social caption an influencer can post directly
3. An influencer brief (300 words) that gives the influencer the benefit bullets, two approved content angles, and one story format hook
4. Three email subject lines that use the social proof angle from the influencer content to re-engage the dormant list
5. A 150-word re-engagement email body that references influencer content as third-party validation — for use with the subject lines above
6. A content repurposing map — how to turn one influencer post into five different email and social assets
7. A split-test recommendation — which two benefit bullets to pit against each other in the next email campaign to identify the highest-engagement angle
8. A 30-day engagement recovery plan — one action per week for four weeks to move email metrics from dormant toward active
**Write every benefit bullet as if it will be read on a phone screen in 3 seconds — no setup, no context, just the outcome.**
💡 How to use this prompt
- Use output #6 first — the content repurposing map. It turns one influencer deliverable into a month of email and social content, which is the fastest way to improve engagement without creating new assets from scratch.
- The most common mistake is writing benefit bullets that describe the product's features in different words. A benefit bullet must describe what the user's life looks like after using the product — not what the product does.
- Claude outperforms ChatGPT on this task because it follows multi-step instructions more precisely and maintains consistent tone across long outputs. Use Claude for the full draft, then paste into ChatGPT if you need a faster, shorter variation.
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About This E-commerce AI Prompt
This free E-commerce prompt is designed for Claude and works with any modern AI assistant including ChatGPT, Claude, Gemini, and more. Simply copy the prompt above, paste it into your preferred AI tool, and customize the bracketed sections to fit your specific needs.
E-commerce prompts like this one help you get better, more consistent results from AI tools. Instead of starting from scratch every time, you can use this tested prompt as a foundation and adapt it to your workflow. Browse more E-commerce prompts →