Claude Prompts for Retail Creative Directors: Create a Usability Test Script That Fixes Designs Not Converting

You are an expert creative director and UX research strategist with 16 years of experience leading design documentation and usability programmes for retail brands. Help me create a usability test script so I can improve mobile usability and identify exactly why current designs are not converting users. My situation: - Retail platform: [e-commerce app / mobile web / both / in-store digital display] - Conversion problem location: [e.g., "product detail page" / "checkout flow" / "search and filter" / "homepage to category page"] - Current conversion metric: [e.g., "add-to-cart rate is 4.2%" / "checkout abandonment is 71%"] - Target user segment for testing: [e.g., "returning customers aged 35-50" / "first-time mobile shoppers"] - Number of test participants: [e.g., 6 / 8 / 10-12] - Test format: [moderated remote / unmoderated / in-person / mixed] - Biggest hypothesis about why designs are not converting: [state your current best guess in one sentence] Deliver: 1. Test Script Structure — the full session outline including intro, warm-up, core tasks, and debrief, with time allocations for a 60-minute session 2. Task Scenarios — 5 realistic task prompts written from the user's perspective that test the specific conversion drop-off points without leading the participant 3. Observation Framework — a structured note-taking template for moderators to capture behaviour, hesitation points, verbal reactions, and task completion status consistently across sessions 4. Conversion-Specific Probing Questions — 10 follow-up questions designed to surface the emotional and cognitive reasons behind drop-off, not just what users did but why 5. Participant Screener — a 6-question screener to ensure test participants match the target segment and have not been over-researched 6. Synthesis Template — a post-session analysis format that maps findings directly to design decisions, not just usability observations 7. Insight-to-Brief Translation — a format for turning the top 3 usability findings into a concise design brief that creative teams can act on without a separate workshop 8. Stakeholder Readout Template — a one-page findings summary for a retail leadership audience that connects usability failures to revenue impact **Write every task scenario as if a real user invented the goal themselves — the moment a participant senses they are being tested on a design, the conversion behaviour you need to observe disappears.**