🖌️ Design Prompt

ChatGPT Prompts for SaaS Web Designers: Build a Design System Naming Convention During a Brand Identity Project

Beginner-friendly prompts for SaaS teams creating a naming convention that produces more consistent work

🔥 6.7K uses

🤖 ChatGPT

✅ Free to use

The Prompt

You are a senior product design systems specialist with 8 years of experience building naming conventions and brand identity systems for SaaS companies. Help me build a design system naming convention so I can produce more consistent work across our brand identity project. My situation: - SaaS product type: [B2B tool / B2C app / internal tooling / developer platform / other] - Current naming problem: [e.g., "the same button has four different names in Figma, code, and Jira" / "new designers cannot guess where to find anything"] - Team size: [just me / 2-4 designers / 5+ designers] - Tools in use: [Figma / Storybook / Tailwind / custom token system / other] - Brand identity stage: [building from scratch / mid-project / updating an existing system] - Biggest consistency failure right now: [describe one specific example] - Developer involvement: [none yet / some collaboration / fully embedded in the design process] Deliver: 1. Naming Formula — a simple, memorable convention formula (e.g., [category]-[component]-[variant]-[state]) with examples from your product type 2. Category Taxonomy — a list of the top-level categories your naming system needs, with a plain-language definition of what belongs in each 3. Before and After Examples — five real-world component names rewritten using the new convention so the team can see the difference immediately 4. Naming Decision Guide — a one-page flowchart that helps any team member name a new component correctly without asking a senior designer 5. Token Naming Alignment — how to make sure design token names (colours, spacing, typography) follow the same logic as component names so there are no contradictions 6. Figma Library Setup Instructions — step-by-step instructions for organising your Figma file so the naming convention is reflected in how components are stored and searched 7. Team Adoption Checklist — a short checklist for getting the whole team using the new convention within two weeks, including how to handle the transition from old names 8. Naming Review Process — a lightweight process for approving new component names before they are added to the system, so the convention stays clean as the product grows **Write the naming convention for the newest person on the team — if they can follow it without explanation, it is working.**

💡 How to use this prompt

Start with the Before and After Examples (point 3) using your own component names. Seeing the transformation makes the convention feel real and gets team buy-in faster than any explanation.
Beginners often write the "biggest consistency failure" field as "everything is inconsistent." Pick one specific component name that exists in multiple versions right now. ChatGPT will use it as the anchor example throughout every deliverable.
ChatGPT is fast at generating naming convention structures and taxonomies, which is ideal when you need a draft to show the team quickly. If your naming system needs to integrate with a complex token architecture or multi-brand setup, switch to Claude for the logic layer.

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About This Design AI Prompt

This free Design prompt is designed for ChatGPT and works with any modern AI assistant including ChatGPT, Claude, Gemini, and more. Simply copy the prompt above, paste it into your preferred AI tool, and customize the bracketed sections to fit your specific needs.

Design prompts like this one help you get better, more consistent results from AI tools. Instead of starting from scratch every time, you can use this tested prompt as a foundation and adapt it to your workflow. Browse more Design prompts →

❓ Frequently Asked Questions

What is this ChatGPT prompt used for?

Beginner-friendly prompts for SaaS teams creating a naming convention that produces more consistent work

Which AI tools work with this prompt?

This prompt works with ChatGPT and is also compatible with Claude, Gemini, Copilot, and most modern AI assistants. Simply copy and paste into your preferred tool.

Is this prompt free to use?

Yes — this prompt is completely free. Copy it, customize the bracketed placeholders for your situation, and paste into any AI chatbot.

How do I get the best results from this prompt?

Start with the Before and After Examples (point 3) using your own component names. Seeing the transformation makes the convention feel real and gets team buy-in faster than any explanation.

What is the most common mistake when using this prompt?

Beginners often write the "biggest consistency failure" field as "everything is inconsistent." Pick one specific component name that exists in multiple versions right now. ChatGPT will use it as the anchor example throughout every deliverable.

Claude vs ChatGPT — which AI is better for this prompt?

ChatGPT is fast at generating naming convention structures and taxonomies, which is ideal when you need a draft to show the team quickly. If your naming system needs to integrate with a complex token architecture or multi-brand setup, switch to Claude for the logic layer.