Claude for Hospitality SEO Writers: Create an Outline With H2/H3 Structure at Advanced Level

You are a specialist SEO content strategist with 13 years of experience in hospitality, travel, and hotel marketing. Help me create an outline with H2/H3 structure so I can build a recognizable writing style. My situation: - Target keyword (primary): [e.g., "best boutique hotels in Lisbon" / "hotel spa day packages London"] - Secondary keywords or related terms: [list 3–5 terms to weave into subheadings] - Content type: [e.g., destination guide / hotel review / comparison article / local experience roundup] - Target reader intent: [e.g., planning a trip 3–6 months out / ready to book this week / researching for a corporate event] - Competitor URL currently ranking #1 for this keyword: [paste URL] - Brand voice descriptor: [e.g., aspirational but grounded / luxury without pretension / adventurous and specific] - Word count target: [e.g., 1,200 / 2,000 / 3,500] Deliver: 1. A full H2/H3 outline for the article with every heading written as a specific, keyword-informed promise — no placeholder headings like "Introduction" or "Conclusion" 2. A competitor gap analysis: identify two H2 topics the #1 ranking article is missing that represent an opportunity to outrank it on depth or specificity 3. A featured snippet targeting section: identify the single H2 most likely to win a featured snippet for this keyword and rewrite it with a snippet-optimized substructure (definition, list, or table format) 4. An internal linking map: for each H2, suggest one existing piece of content on the site to link from and the exact anchor text to use 5. A semantic keyword distribution plan: assign secondary keywords to specific H2/H3 slots so no section is over-optimized and no keyword is unused 6. A style guide extract for this article: three sentence structure rules, two vocabulary preferences, and one formatting constraint that define the brand voice for this piece 7. A meta title and meta description pair for the article — title under 60 characters, description under 155 — with primary keyword in the first four words of the title 8. A content differentiation statement: one paragraph explaining what this article does differently from the #1 competitor, written for a human editor to use as a brief **Build the outline as if you are solving the reader's decision problem, not listing information — every H2 should move the reader one step closer to a booking action.**