Pencil (trypencil.com) is an AI-powered advertising creative platform purpose-built for performance marketers, e-commerce brands, and agencies who need to generate, test, and iterate on paid ad creatives — for Facebook, Instagram, TikTok, Google, and other platforms — faster and more cost-effectively than traditional creative production workflows allow. Pencil uses AI trained on a database of billions of real ad performance data points to predict which creative concepts, hooks, formats, and messaging angles are most likely to generate strong ROAS before a single dollar is spent on media. Teams use Pencil to generate multiple ad creative variations quickly, test them in real campaigns, and let performance data guide which formats and messages to scale — replacing the slow, expensive cycle of briefing designers and waiting for revisions with a data-informed AI creative generation engine.
How Pencil Works
Create a Pencil account and set up your brand by uploading your brand assets — logo, product images, fonts, and colors — and connecting your ad account or providing examples of your existing ads. Use the Pencil AI to generate ad creative variations based on your product, target audience, and campaign objective. Pencil generates multiple creative concepts — static images, video scripts, carousel formats, and UGC-style ads — with AI-predicted performance scores based on historical data from similar brands and ad formats. Export the generated creatives to your Meta Ads Manager, TikTok Ads, or other platforms for testing. As campaign data flows in, Pencil analyzes which creatives are performing and suggests new iterations based on winning creative attributes. Agencies and teams can manage multiple brand workspaces and share creative output with client stakeholders.
Key Features
- AI ad creative generation — produces static, video, carousel, and UGC-style ad variations from brand assets
- Performance prediction — AI-predicted scores based on billions of real ad performance data points
- Creative testing framework — structure for systematically A/B testing ad concepts and identifying winners
- Video ad scripts — generate video ad scripts and UGC-style content briefs for creator briefing
- Multi-platform output — export creatives sized and formatted for Meta, TikTok, Google, and more
- Brand asset management — centralized storage for brand logos, images, fonts, and color palettes
- Winning creative analysis — identify which visual elements, hooks, and formats drive the best results
- Agency workspace — manage multiple brand clients from a single agency dashboard
- Competitor creative analysis — review competitor ad libraries to inform creative strategy
- Collaboration tools — share creative concepts and performance reports with clients and stakeholders
Pencil Pricing
| Plan | Monthly | Annually | Key Inclusions |
|---|---|---|---|
| Starter | $14/mo | $11/mo | AI creative generation, performance prediction, brand assets, multi-platform export, basic analytics |
| Pro | $55/mo | $44/mo | All Starter features, video ad scripts, UGC briefs, winning creative analysis, team collaboration, competitor analysis, priority support |
| Agency | Custom | Custom | All Pro features, multi-brand workspace, agency dashboard, white-label, dedicated support, API access, SLA |
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Who Should Use Pencil?
Pencil is designed for performance marketing managers at e-commerce and DTC brands who need to produce and test a high volume of ad creative variations without proportionally increasing creative production costs, paid social agencies managing Meta and TikTok creative production for multiple clients who need to replace slow briefing-and-revision cycles with faster AI generation, in-house creative strategists who want data-informed creative direction rather than creative decisions made purely on intuition, growth marketers scaling ad budgets who need a systematic creative testing framework to identify winning formats efficiently, and startups launching paid advertising campaigns who need polished, ready-to-test creative output without a full design and production team. The annual Starter plan at $11/month is an exceptionally accessible entry point for individual marketers testing AI-generated ad creatives.
