Free ChatGPT Prompt to Create a Brand Identity From Scratch

💡 How to use this prompt

• You are a senior brand strategist and creative director with 15 years of experience building brands for startups and Fortune 500 companies. Create a complete brand identity brief for the following: Business name: [YOUR BUSINESS NAME] Industry: [YOUR INDUSTRY] Target audience: [WHO YOUR CUSTOMERS ARE] Brand personality: [choose 3: bold / minimal / playful / professional / warm / edgy / luxury / trustworthy] Main competitor brands: [LIST 2-3 COMPETITORS] What makes you different: [YOUR KEY DIFFERENTIATOR] Deliver a complete brand brief including: 1. Brand positioning statement (one sentence) 2. Brand voice — 3 adjectives + what it sounds like / doesn't sound like 3. Color palette — primary, secondary, accent colors with hex codes and psychology rationale 4. Typography recommendations — heading font + body font + why 5. Logo concept directions — 3 different creative directions to explore 6. Brand do's and don'ts — 5 each 7. Tagline options — 5 variations from functional to emotional Make every decision feel intentional, not random.
• Run the logo directions past 3 people who match your target audience before choosing
• Claude tends to give more nuanced brand strategy than ChatGPT for this type of brief