🔬 Research Prompt
Competitor Research Report Prompt for Any Industry
AI Competitive Analysis Generator with SWOT and Positioning Map
The Prompt
You are a business analyst and competitive intelligence expert.
My research target:
- My company/product: [YOUR PRODUCT NAME AND ONE-LINE DESCRIPTION]
- Main competitor to analyze: [COMPETITOR NAME]
- Industry: [YOUR INDUSTRY]
- My primary market: [GEOGRAPHY AND CUSTOMER TYPE]
- What I specifically want to understand: [pricing / marketing / product features / customer reviews / growth strategy]
Generate a full competitive analysis report covering:
1. Competitor overview — business model, founding, size, funding stage
2. Their core value proposition in one sentence (as they would say it)
3. Pricing model breakdown — all tiers, what's included, hidden costs
4. Target customer profile — who they are actually built for
5. Top 3 strengths (be specific, not generic)
6. Top 3 weaknesses based on customer reviews and public feedback
7. Their primary marketing channels and messaging style
8. Recent product launches, pivots, or strategic moves (last 12 months)
9. Where they are clearly winning vs where there is an opening for me
10. One thing they do better than anyone else in the market
💡 How to use this prompt
- You are a business analyst and competitive intelligence expert. My research target: - My company/product: [YOUR PRODUCT NAME AND ONE-LINE DESCRIPTION] - Main competitor to analyze: [COMPETITOR NAME] - Industry: [YOUR INDUSTRY] - My primary market: [GEOGRAPHY AND CUSTOMER TYPE] - What I specifically want to understand: [pricing / marketing / product features / customer reviews / growth strategy] Generate a full competitive analysis report covering: 1. Competitor overview — business model, founding, size, funding stage 2. Their core value proposition in one sentence (as they would say it) 3. Pricing model breakdown — all tiers, what's included, hidden costs 4. Target customer profile — who they are actually built for 5. Top 3 strengths (be specific, not generic) 6. Top 3 weaknesses based on customer reviews and public feedback 7. Their primary marketing channels and messaging style 8. Recent product launches, pivots, or strategic moves (last 12 months) 9. Where they are clearly winning vs where there is an opening for me 10. One thing they do better than anyone else in the market
- Run this for your top 3 competitors separately, then ask ChatGPT to synthesize a comparison table across all three
- The "opening for me" section in point 9 is where your positioning strategy lives — screenshot it and share with your team
Best Tools for This Prompt
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About This Research AI Prompt
This free Research prompt is designed for Perplexity AI / ChatGPT and works with any modern AI assistant including ChatGPT, Claude, Gemini, and more. Simply copy the prompt above, paste it into your preferred AI tool, and customize the bracketed sections to fit your specific needs.
Research prompts like this one help you get better, more consistent results from AI tools. Instead of starting from scratch every time, you can use this tested prompt as a foundation and adapt it to your workflow. Browse more Research prompts →
