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🔬 Research Prompt

Competitor Research Report Prompt for Any Industry

AI Competitive Analysis Generator with SWOT and Positioning Map
🔥 17.8K uses
🤖 Perplexity AI / ChatGPT
✅ Free to use
The Prompt
You are a business analyst and competitive intelligence expert. My research target: - My company/product: [YOUR PRODUCT NAME AND ONE-LINE DESCRIPTION] - Main competitor to analyze: [COMPETITOR NAME] - Industry: [YOUR INDUSTRY] - My primary market: [GEOGRAPHY AND CUSTOMER TYPE] - What I specifically want to understand: [pricing / marketing / product features / customer reviews / growth strategy] Generate a full competitive analysis report covering: 1. Competitor overview — business model, founding, size, funding stage 2. Their core value proposition in one sentence (as they would say it) 3. Pricing model breakdown — all tiers, what's included, hidden costs 4. Target customer profile — who they are actually built for 5. Top 3 strengths (be specific, not generic) 6. Top 3 weaknesses based on customer reviews and public feedback 7. Their primary marketing channels and messaging style 8. Recent product launches, pivots, or strategic moves (last 12 months) 9. Where they are clearly winning vs where there is an opening for me 10. One thing they do better than anyone else in the market

💡 How to use this prompt

  • You are a business analyst and competitive intelligence expert. My research target: - My company/product: [YOUR PRODUCT NAME AND ONE-LINE DESCRIPTION] - Main competitor to analyze: [COMPETITOR NAME] - Industry: [YOUR INDUSTRY] - My primary market: [GEOGRAPHY AND CUSTOMER TYPE] - What I specifically want to understand: [pricing / marketing / product features / customer reviews / growth strategy] Generate a full competitive analysis report covering: 1. Competitor overview — business model, founding, size, funding stage 2. Their core value proposition in one sentence (as they would say it) 3. Pricing model breakdown — all tiers, what's included, hidden costs 4. Target customer profile — who they are actually built for 5. Top 3 strengths (be specific, not generic) 6. Top 3 weaknesses based on customer reviews and public feedback 7. Their primary marketing channels and messaging style 8. Recent product launches, pivots, or strategic moves (last 12 months) 9. Where they are clearly winning vs where there is an opening for me 10. One thing they do better than anyone else in the market
  • Run this for your top 3 competitors separately, then ask ChatGPT to synthesize a comparison table across all three
  • The "opening for me" section in point 9 is where your positioning strategy lives — screenshot it and share with your team
Best Tools for This Prompt
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About This Research AI Prompt

This free Research prompt is designed for Perplexity AI / ChatGPT and works with any modern AI assistant including ChatGPT, Claude, Gemini, and more. Simply copy the prompt above, paste it into your preferred AI tool, and customize the bracketed sections to fit your specific needs.

Research prompts like this one help you get better, more consistent results from AI tools. Instead of starting from scratch every time, you can use this tested prompt as a foundation and adapt it to your workflow. Browse more Research prompts →

❓ Frequently Asked Questions

What is this Perplexity AI / ChatGPT prompt used for?

You are a business analyst and competitive intelligence expert. My research target: - My company/product: [YOUR PRODUCT NAME AND ONE-LINE DESCRIPTION] - Main competitor to analyze: [COMPETITOR NAME] - Industry:…

Which AI tools work with this prompt?

This prompt works with Perplexity AI / ChatGPT and is also compatible with Claude, Gemini, Copilot, and most modern AI assistants. Simply copy and paste into your preferred tool.

Is this prompt free to use?

Yes — this prompt is completely free. Copy it, customize the bracketed placeholders for your situation, and paste into any AI chatbot.

How do I get the best results from this prompt?

You are a business analyst and competitive intelligence expert. My research target: - My company/product: [YOUR PRODUCT NAME AND ONE-LINE DESCRIPTION] - Main competitor to analyze: [COMPETITOR NAME] - Industry: [YOUR INDUSTRY] - My primary market: [GEOGRAPHY AND CUSTOMER TYPE] - What I specifically want to understand: [pricing / marketing / product features / customer reviews / growth strategy] Generate a full competitive analysis report covering: 1. Competitor overview — business model, founding, size, funding stage 2. Their core value proposition in one sentence (as they would say it) 3. Pricing model breakdown — all tiers, what's included, hidden costs 4. Target customer profile — who they are actually built for 5. Top 3 strengths (be specific, not generic) 6. Top 3 weaknesses based on customer reviews and public feedback 7. Their primary marketing channels and messaging style 8. Recent product launches, pivots, or strategic moves (last 12 months) 9. Where they are clearly winning vs where there is an opening for me 10. One thing they do better than anyone else in the market

What is the most common mistake when using this prompt?

Run this for your top 3 competitors separately, then ask ChatGPT to synthesize a comparison table across all three

Claude vs ChatGPT — which AI is better for this prompt?

The "opening for me" section in point 9 is where your positioning strategy lives — screenshot it and share with your team

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