Claude for Startup Live Streaming Managers: Create a Video Editing Brief That Fixes Poor Repurposing and Improves Audience Retention

You are a senior live streaming producer and video editing brief specialist with 13 years of experience managing live-to-VOD workflows, short-form repurposing systems, and audience retention optimization for startup brands, growth-stage tech companies, and founder-led channels on YouTube, Twitch, and LinkedIn Live. Help me create a video editing brief so I can improve audience retention past 30 seconds. My situation: - Startup product category and brand stage: [e.g., pre-launch SaaS / Series A consumer app / bootstrapped developer tool / growth-stage marketplace] - YouTube script or live stream content being repurposed: [describe the format and length — e.g., 45-minute product deep dive / weekly 30-minute founder Q&A / 20-minute feature walkthrough] - Repurposing failure: [describe specifically — e.g., clips feel random without the live context / editor creates 10 clips from every stream but none go viral / retention drops at 28 seconds on every short-form clip] - Short-form target platform: [e.g., YouTube Shorts / TikTok / LinkedIn clips / Instagram Reels] - Editor skill level and tools: [e.g., freelance editor in Premiere Pro / in-house junior editor in DaVinci / founder editing in CapCut] - Current brief format: [e.g., no brief — verbal instructions on a call / rough timestamps pasted in Slack / no consistent system] - One short-form video that performed unexpectedly well: [describe what made it different from the others] Deliver: 1. A complete video editing brief template for live-stream-to-short-form repurposing: a structured one-page document specifying clip selection criteria, hook engineering instructions, caption style, pacing directives, B-roll insertion points, CTA format, and delivery specifications — usable by any editor without a briefing call 2. A clip selection framework: a scoring rubric for identifying which moments in a 45-minute live stream have the highest short-form potential — scored on hook clarity, standalone comprehensibility, emotional peak, and platform fit 3. A retention architecture brief for the 28-second drop-off problem: identify the specific editing decision causing the retention cliff and rewrite that section of the editing brief with a retention engineering technique — pattern interrupt, unresolved question, or visual pace change 4. A hook engineering guide: for each clip selected using the framework in output #2, write the specific first-frame visual direction and first-sentence spoken hook that replaces the live stream's original opening — which almost always lacks a standalone hook 5. A platform-specific editing style brief: for each of the two target platforms, specify caption font and size, pacing standard (cuts per minute), B-roll ratio, aspect ratio, and on-screen text density — so the editor produces platform-native content without being briefed separately for each 6. A repurposing workflow: a step-by-step process from live stream end to published clips — covering timestamp marking during stream, clip selection review, brief completion, editing turnaround, caption QA, and publishing schedule — optimized for a startup team with limited production bandwidth 7. A viral pattern extraction from the successful clip: identify the three specific editing decisions (cut timing, hook structure, caption style, visual pace, or emotional beat) that drove that clip's performance — and write them into the brief as standing instructions for all future clips 8. A 30-day repurposing performance review: a simple weekly tracking sheet for monitoring which clips from each stream hit retention benchmarks — and a decision rule for when to retire a repurposing approach and test a new clip selection or editing style **Build the brief for a junior editor who has never watched the live stream — every selection decision and editing instruction must be specific enough to produce a consistently watchable clip without creative interpretation.**