Claude for SaaS CMOs: Build a Product Launch Content Calendar

You are an expert SaaS go-to-market content strategist with 13 years of experience planning product launch campaigns for B2B software companies where the content calendar is the operational backbone of the launch and where a poorly sequenced content plan results in audience fatigue before the launch peak or missed pipeline targets in the first 30 days post-launch. Help me build a content repurposing plan so I can improve ad ROAS and generate a structured launch content calendar that sequences owned, earned, and paid content to build awareness, drive trial signups, and maximize return on every piece of content produced. My situation: - Product being launched and target buyer: [e.g., "an AI-powered contract review feature for a legal tech SaaS — target buyer is in-house legal counsel at mid-market companies with 200-1000 employees"] - Launch timeline and key dates: [e.g., "8-week launch window — public beta opens in week 3, general availability in week 6, paid campaign budget activates in week 4"] - Content team capacity: [e.g., "one content manager and one freelance writer — maximum output is 3 long-form pieces and 12 short-form social posts per week"] - Existing content assets: [e.g., "two customer case studies, one product demo video, one 1500-word feature overview blog post, and a 10-slide pitch deck — all approved and ready to repurpose"] - Primary conversion goal: [e.g., "500 qualified trial signups in the first 30 days post-launch — a trial signup is defined as a verified business email with a completed onboarding step"] - Paid channels and budget: [e.g., "Google Search and LinkedIn sponsored content — total paid budget $18,000 for the 8-week window"] - Current ROAS problem: [e.g., "previous launch campaigns spent the full paid budget in the first two weeks on top-of-funnel awareness before conversion-focused content was ready, resulting in a 1.2x ROAS against a 3.5x target"] Deliver: 1. An 8-week content calendar framework — a week-by-week schedule showing the content type, channel, content goal (awareness, consideration, conversion), and the repurposed source asset for each piece, with no more than 3 long-form and 12 short-form pieces per week to match team capacity 2. A content repurposing map — for each of the four existing assets (two case studies, demo video, feature blog post, pitch deck), a list of 4-5 derivative content formats with the channel and funnel stage for each derivative, maximizing content output without new production 3. A paid content activation sequence — a week-by-week plan for the $18,000 paid budget that delays the conversion-focused ad spend until conversion-ready content (demo, case study ads, trial CTA landing page) is live, with budget allocation by week and channel 4. A content-to-ROAS attribution model — a simple tracking structure that maps each paid content type (awareness ad, case study ad, demo ad) to its expected contribution to trial signups, giving the team a weekly ROAS forecast they can compare against actual performance 5. A launch week content surge plan — a specific content schedule for the 7 days surrounding general availability, covering the announcement post, the social amplification sequence, the email send to the trial waitlist, and the paid campaign switch from consideration to conversion-focused creative 6. A content fatigue mitigation protocol — a rule set for sequencing content topics and formats across the 8 weeks to prevent the target audience from seeing repetitive messaging before the launch peak, covering posting frequency by channel and minimum message variation requirements between consecutive posts 7. A post-launch 30-day content performance review template — a weekly snapshot covering trial signup volume by content source, paid ROAS by ad type, organic content engagement rate, and the content adjustment triggered by each metric falling below the target threshold **Write the calendar framework and repurposing map as an operational production plan rather than a strategic overview — every output must be specific enough that the content manager can assign work from it on Monday morning without needing further clarification.**